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Brownells To Donate Percentage of Sales to Veterans Charity

Monday, November 7th, 2022

GRINNELL, Iowa (November 7, 2022) — Brownells will observe Veterans Day week 2022 by donating a percentage of sales to Special Operations Wounded Warriors, a 501(c)3 charity committed to helping wounded veterans of the Special Operations community.

Starting Monday, November 7, and lasting through Friday November 11, Brownells will track purchases at www.Brownells.com and give 4% of those sales to SOWW.

As part of the Veterans Day week event, Brownells will release both special discount codes and gift card offers at www.Brownells.com.

SOWW works to provide therapeutic outdoor experiences to wounded SOCOM veterans, as well as other types of professional therapy and assistance to veterans and their spouses and families.

The SOWW Board of Directors accept no salaries and SOWW maximizes its ability to directly support veterans and their families in every way it can.

“Brownells has been helping SOWW since the organization started,” said Brownells Vice President of Marketing Ryan Repp. “We’re proud to support SOWW’s mission, and the men and women who have done so much under very tough circumstances for the United States.”

To see short video interviews with veterans who have benefited from SOWW’s efforts, visit the Brownells SOWW page.

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Darley Launches New Website

Wednesday, November 2nd, 2022

Customer-focused design for superior experience, support and service discovery.

[Itasca IL, Nov 2]. Darley, a global manufacturer and distributor for military and first responder markets, is thrilled to announce the launch of its new website, Darley.com. With a clean, modern design and focus on the customer experience, the full business offerings come to life in the new website experience.

The site features an enhanced navigation bar to explore by professional role or services. It will make finding exactly what you need faster, easier and more efficient for all customers.

“Darley is a purpose-driven business that is known throughout the world for our commitment to customer satisfaction,” said Kimberly Brown, Senior Marketing Director. “This website is focused on serving our current and potential customers to simplify their online experience. It’s fresh, modern and intentionally built to bring the Darley brand to life.”

Darley has invited visitors to explore the new website. Explore our new podcast, In Service, discover our enhanced equipment offerings and connect with our mission.

www.darley.com

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Brownells Unveils New Deals Site

Tuesday, November 1st, 2022

GRINNELL, Iowa (November 1, 2022) – Brownells customers can now find all the deals, promotions and specially-priced products in one convenient location – at the new Brownells Deals site.

The Deals site is accessible through www.Brownells.com with the word “Deals” highlighted in red text near the top right of the main page.

On the Deals site, customers can click different images to get instant access to Featured Deals on Brownells house products, AR-15 parts, and items from Magpul, Aero Precision and other popular manufacturers.

There are also clickable images that lead to great deals on broad categories such as ammunition and reloading components, along with targeted deals on specific products.

Right now, there are Daniel Defense uppers and Geissele triggers offered at attractive prices.

Brownells will update the Deals site frequently, and customers will need to keep visiting the site to see the newest deals.

To see all the deals available at Brownells, visit www.Brownells.com/deals.

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RubLine Marketing Adds Jennings to Expanding Team

Tuesday, November 1st, 2022

RubLine Marketing is excited to welcome Ryan Jennings as the growing agency’s latest hire. In his role as Marketing Strategist & Account Manager, he will develop full-scope marketing plans, evaluate and optimize campaigns, purchase media assets to execute initiatives, and manage overall client strategies.

“We’re thrilled to have a seasoned professional like Ryan join the RubLine Marketing team,” says Chase Rohlfsen, President at RubLine Marketing. “His decades of experience and knowledge of the outdoor space will bring incredible value to our clients.”

Jennings brings over 20 years of experience in sales and marketing to his new position, including stints with Grand View Media Group and American Exhibition Services. Most recently, he served as the VP of Marketing & Advertising for The Trussville Tribune, where he led the sales team, managed ad campaigns, and developed new business opportunities for the Alabama publication.

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2nd Amendment 1791, LLC Changes Name to 1791 Outdoor Lifestyle Group

Tuesday, October 25th, 2022

FOR IMMEDIATE RELEASE

Miami, FL – 2nd Amendment 1791, LLC, the parent company of the 1791 Gunleather, 1791 Tactical, 1791 SnagMag, and Ultra Custom with Memory-Lok Technology, has updated its name to 1791 Outdoor Lifestyle Group.

The company’s name is inspired by the Bill of Rights, which has formed the foundation of the American way of life as well as the basic values of Life, Liberty, and the Pursuit of Happiness. The first 10 Amendments to the Constitution were ratified on December 15, 1791.

Synonymous with trust and craftsmanship, the new name reflects the company’s desire to expand its presence in the outdoor space and its full range of products and services, including OEM and private label manufacturing, as well as product design and development. “Listening to our customers has given us a unique ability to grow our brand and what we can offer. Our leadership team knew the timing of this change was ideal and would better define us while continuing to develop purpose driven lifestyle products.” Says Alex Toussieh, COO.

1791 Outdoor Lifestyle Group owns a variety of brands that represent the spirit of what the company stands for such as 1791 Gunleather, 1791 Tactical, SnagMag, and Ultra Custom with Memory-Lok Technology. It will also launch new product lines, expanding into segments such as camping, fishing, hunting, home improvement, and hardware.

Headquartered in Miami, 1791 Outdoor Lifestyle Group strives to provide the highest quality products to its expanding customer base all backed by a lifetime warranty and 100% satisfaction guarantee. To learn more, browse the full lineup of premium holsters and leather goods, visit www.1791OLG.com.

Posted in Holsters, Industry, Press Release | 2 Comments »

National Safety Apparel Realigns Business Units, Forms Military Division for DRIFIRE & Wild Things

Tuesday, October 25th, 2022

National Safety Apparel, the parent company of DRIFIRE and Wild Things, was founded in 1935. DRIFIRE recently hosted an event on the USS Midway establishing DRIFIRE as the leading brand for all of National Safety Apparel. Not just the tactical side of the brand which most SSD readers are familiar with, but the parts of the company which produce uniforms like FR Hy vis, Rainwear and Daily Wear for industrial workers join FR Base Layers and Military uniforms under DRIFIRE.

While planning for the Mission Red event on the Midway, NSA found that they actually made clothing for the workers producing the steel that Newport News Shipbuilding used to build the USS Midway.

Today under the NSA Military division, there are two military brands, DRIFIRE, and Wild Things which are fully committed to COTS military apparel manufacturing.

NSA continues to invest in their factories, making Berry Amendment-compliant clothing and textiles right here in America.

Some recent achievements:

• DRIFIRE FORTREX was recently selected in the combat shirt and pant of choice for one of America’s most prominent allies.

• FORTREX was also approved for the IAE program. Several F22 Raptor fighter pilots have been outfitted with F35 pilots next in line.

• True to DRIFIRE heritage, they recently released a new line of 4-way stretch FR self-extinguishing and temperature-regulating base layers. (Body heat is absorbed into the fabric while active, stored, and then released during a static state)

• The DRIFIRE advanced high-performance fabric team has accomplished FORTREX stretch technology for the first time. The patented FORTREX stretch woven fabric will change the game of advanced high-performance and flame-resistant combat shirts, pants, flight suits, and many more products in the future.

One thing the brand learned during the COVID-19 outbreak was adaptability. Not only did they rely more heavily on their investment in US manufacturing, but also learned to use it in new ways. Consequently, as they move into FY23 and beyond, they create the ability to mobilize our factories even more than today to support a surge due to any unforeseen conflict or crises and be ready to serve those who serve us.

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Precision Technic Defence Group Expands

Monday, October 24th, 2022

Precision Technic Defence Group, a market leading provider of capabilities and interoperable systems to both Military and National Security Agencies, is expanding and presents their company in the USA Precision Technic Defence Inc.

Mark Anderton is the new Managing Director at Precision Technic Defence Inc. and started in his new position first of October 2022. Mark joins the team with 16 years of executive management and sales history. He has been highly successful within commercial, military, and international sales channels within the firearms industry. His passion of supporting the modern warfighter is continuation to his 24-year career within in the United States Marine Corps Special Operations community.

“I am honored to join the team as the company has gained a strong reputation of values and ethics which align with my own. Precision Technic Defence delivers market leading capabilities through decades of relations built on honesty, trust and professionalism,” says Mark.

Jeppe Müller, CEO, Precision Technic Defence Group states, “I am really proud and honored to initiate this crucial and important step in our efforts to serve the community that we love to serve. Precision Technic Defence Inc. is set to be a cornerstone in our organization and will ensure that we mediate the risks that we have encountered with the Supply Chain and constant Business Development over the past three years.”

Precision Technic Defence works closely together with the best defense contractors in the world, but that’s only half the equation. Providing tactical solutions means crafting an integration of multiple complex battlefield systems into one seamless system, ensuring the best possible solution for our law enforcement and military clients.

ptdefence.com

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UNI&FORMA d.o.o. Appoints Jože Kastelic as New CEO

Thursday, October 20th, 2022

The change in leadership advances UNI&FORMA’s objectives of achieving long-term stability and enlarging upon the success of its UF PRO brand.

KOMENDA, SLOVENIA (20 October 2022) — UNI&FORMA d.o.o. announced today the appointment of Jože Kastelic as its new chief executive officer. Kastelic, an experienced business leader, assumed the post on 1 September 2022. He will gradually succeed Milena Wagner and Armin Wagner who are stepping down from their co-CEO roles on 31 December 2022.

Milena Wagner will retire after departing UNI&FORMA. She founded the company 25 years ago.

Armin Wagner, meanwhile, will continue in his capacity as UNI&FORMA’s Head of Product Development. He will also continue holding that same title within the company’s UF PRO brand.

Born in Novo mesto, Slovenia, Kastelic earned a Master’s degree from the University of Ljubljana in 2012 and brings to UNI&FORMA nearly 25 years of managerial experience. For his previous employer, Kastelic served as a Business Unit Managing Director and was responsible for leading a team of 185 employees. By implementing lean business approaches, new technologies and other efforts to achieve a better market position, Kastelic and his team doubled the company’s revenue and increased profitability significantly.

“I am extremely pleased and grateful for the opportunity to join UNI&FORMA, a brand with an outstanding reputation for innovation, top-quality products, and reliability,” said Kastelic. “My goal is to put in place a long-term strategy for the stability of the company and consolidate its global reputation as the leading manufacturer of tactical clothing.”

Said Wagner, “It is certainly a huge change, but it was immediately clear that Mr Kastelic is the right fit. It’s not only his impressive past achievements but also the positive attitude, work ethic, and drive to succeed—it all suggests that he will take UF PRO to the next level.”

Founded in 1997, UNI&FORMA became a part of Mehler Vario System Group in 2019. The MVS-Group is a broadly based and globally active group of companies with Mehler Vario System GmbH as parent company and its subsidiaries: UNI&FORMA, Lindnerhof Taktik GmbH, Mehler Law Enforcement GmbH, Mehler Engineered Defence GmbH.

ufpro.com

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