New Models Provide Options for an Illuminated Reticle Plus Multiple Turret System

OVERLAND PARK, Kansas – January 21, 2020 – Bushnell, an industry leader in performance optics, has expanded its line of Prime riflescopes with two new models for 2020. Engineered to serve as the new standard in hunting optics, the Prime lineup now includes a 3-9x40mm riflescope with an illuminated Multi-X reticle for low light situations along with a 3-12x40mm riflescope packaged with seve custom turrets pre-calibrated for some of today’s most popular hunting calibers.

Designed to provide hunters with an extra advantage afield, both new Prime riflescope models feature fully multi-coated optics for a bright, clear view at dusk and dawn. Each riflescope has been further enhanced with Bushnell’s proprietary EXO™ Barrier lens coating. This patented process, when applied to glass, molecularly bonds to the exterior lens surfaces resulting in a super-slick coating that repels water, fog, dust and debris. Formulated to last over the lifetime of the riflescope, the new EXO Barrier coating ensures that your view of the target will always be clear even when the weather is not. Additional standard features found on both riflescopes include a 1-inch tube and second focal plane design along with a fast focus eyepiece.

The new 3-9x40mm Prime riflescope is available with an illuminated Multi-X reticle to assist with quick target acquisition. Six brightness settings enable precise aiming in any lighting situation while the scope’s low-profile design allows it to be easily mounted on a variety of firearm platforms. In addition, the riflescope features capped elevation and windage turrets to prevent unwanted movement along with a fixed 100-yard parallax.

For those shooters seeking quick elevation adjustments for some of today’s most popular hunting calibers, the new Prime 3-12x40mm riflescope is the answer. Packaged with seven exposed elevation turrets, the new models make it easy to match your riflescope to your preferred cartridge. Pre-calibrated to provide a simple one-click solution, the Prime riflescope offers turrets customized for MOA, 17HMR, 22LR, 450 Bushmaster along with muzzleloaders (250/300gr) as well as 12- and 20-gauge options. The new Prime riflescopes is the perfect option for those seeking quick and easy ballistic accuracy. 

The two Prime riflescopes along with other new optics models will be on display during the 2020 SHOT Show (Booth No 14551), January 21-24 at the Sands Expo Center in Las Vegas, Nevada.

For more information on these new products or to view the complete line of Bushnell optics, visit www.bushnell.com.

TAMPA, FL, January 20, 2020 – Meopta USA Sport Optics is pleased to introduce the 1-inch, Optika5 series of premium riflescopes.  This newest Meopta riflescope line features a 5x zoom, zero-reset turrets, and advanced MeoBright lens coatings that deliver edge-to-edge clarity and exceptionally bright, sharp images.

Available in 2-10×42 RF (rimfire), 2-10×42, 3-15×44, 4-20×44, 4-20×50, and 4-20×50 RD models, the Optika5 riflescopes are available with reticles in the second focal plane.  All come with capped hunting turrets made of rubber-armored metal for the perfect combination of durability and functionality. The rear-facing magnification display allows for easy viewing of the power setting from behind the scope, and the zoom ring comes with a multi-position throw lever for quick adjustment of the power setting in the field. Windage and elevation adjustments are ¼ MOA.

“We wanted to offer a more advanced line of 1-inch riflescopes and have achieved this with our new Optika5 series,” said Pavel Stastny, Senior Director of Sales and Marketing at Meopta. “In addition to exceptional low-light performance, these scopes offer popular features like the rear facing zoom display and multi-position throw lever on the magnification ring.  Now hunters have a choice between our award-winning 30mm Optika6 series, and our new 1-inch Optika5 series of riflescopes with many different models available in each line.”

All Meopta Optika5 riflescopes are made of aircraft-grade aluminum alloy and feature:

–  One-piece tube design

–  Zero-Reset setting for quick return to zero

–  Zoom ring with a multi-position throw lever

–  Rear-facing zoom display for easy viewing of power setting from behind the scope

–  MeoBright anti-reflective lens coatings

–  MeoShield anti-abrasion lens coatings

–  MeoDrop hydrophobic lens coatings that repel rain, dust and grease

The new Optika5 riflescopes will be on display in the Meopta Booth (#10176) at the 2020 SHOT Show.  

Retail Pricing:  From $349.99 – $549.99

www.meoptasportsoptics.com

TAMPA, FL, January 15, 2020 – Meopta’s groundbreaking DichroTech reticle technology, which delivers battery-free illumination, has won a 2020 Gray’s Best award.  This advanced dichroic coating enables reticles in multiple color configurations to automatically adjust color tone and intensity in varying light conditions without the use of a battery.   DichroTech provides maximum contrast and visibility, enhancing target acquisition while speeding and improving shot placement.

The following are excerpts from the Gray’s Sporting Journal 2020 Expeditions and Guides Annual:

“This is the first time in the 25-year history of Gray’s Best that we have given the award for a reticle technology, but when Meopta refers to their DichroTech as “game changing,” they are not exaggerating. 

In recent years, the hot item has been illuminated reticles, with the illumination powered by batteries.  These have steadily improved, with such modifications as variable intensity to suit ambient conditions and prevent loss of night vision, and automatic shut-offs to conserve battery power.  Each has had its drawbacks, however, not least being the need for instant adjustment when seconds count (a glimpse of a moving deer at twilight) to batteries dying at the most inopportune moment, and the need to remember to carry spares.

Meopta’s new “dichroic” technology gives you a coating, for lack of a better term, which adjusts the reticle’s visibility to ambient light conditions with no action on your part.  It is permanent, battery free, and never threatens your night vision.”

• Terry Wieland, Shooting Editor

“We are honored to receive this prestigious award from Gray’s Sporting Journal and appreciate their recognition of Meopta’s efforts to offer hunters and shooters a unique alternative to battery-powered illuminated riflescopes,” said Pavel Stastny, Senior Director of Sales and Marketing at Meopta.  “DichroTech reticles have been well received, and we will continue to add more reticle options using this new technology.”

DichroTech reticles are currently available in the MeoStar and Optika6 riflescope lines with more offerings to come.

Tucson, Arizona (January 15, 2020)- All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value. The new line has been touted as the industry’s new, better way to buy optics, breaking from the normal confusion of abstract product designations with an intuitive buying guide.

As the World’s only Military and Law Enforcement Veteran Owned optics company, Riton Optics foundation was largely rooted in the tactical market. While their foundation began in the tactical realm, the founder of Riton discovered his true beginning in the outdoors as a young hunter.

Brady Speth, Founder and CEO remembers, “Growing up in a family of seven, we hunted to put food on the table and to sustain us. One of our fundamental goals at Riton has been to put quality optics in front of those who love the great sport and tradition of hunting, as well as those that live the same lifestyle that my family did.”

The all new Riton Optics Primal Series of optics is just that: a blend of high quality, affordable optics focused specifically on the needs of the hunter. The Riton Optics Primal Series includes a full line of HUNTING optics. From high performance riflescopes to magnesium alloy binoculars, the Primal Series of optics have been designed and built to meet all the demands of the hunter.

The Primal Series riflescopes include features such as capped, zero resettable turrets to ensure the end user will not lose zero in the field or on the move. Enhanced, low light coatings provide a clear picture in dawn and dusk hours, while integrated throw levers for quick adjustments. The reticles within the Primal Series riflescopes are designed for optimal field of view, while still providing indicators for hold overs and wind.

Every optic in the Primal Series is purged and sealed ensuring variation in temperature and environmental stressors will not affect the optic. These rugged built optics are 100% shockproof, waterproof and fog proof for a lifetime of optimal performance.

New for 2020, the Primal Series includes the following optics:

X1 Primal 3-9×40 Riflescope

X1 Primal 4-16×44 Riflescope

X3 Primal 3-15×44 Riflescope

X5 Primal 3-18×44 Riflescope

X7 Primal 1-8×28 Riflescope

X5 Primal 10×42 HD Binoculars

For more information on the Riton Optics Primal Series or the other new series for 2020, please see ritonoptics.com.