Fort Worth, Texas (November 7, 2023) – XS® Sights is excited to announce Jeff King has joined the company as Marketing Manager. In this role, King will manage all marketing and advertising activities to support the company’s continued growth. This includes managing the company’s website, coordinating and attending industry trade shows, overseeing social media efforts, video productions, and sponsored events, among other responsibilities.

Prior to joining XS, King served as Director of Marketing for Triumph Systems, a St. Louis-based target and training manufacturer, where he spearheaded all marketing efforts, including social media. King also assisted in product design and development, sales, and customer service, in addition to representing the company at numerous trade shows both here and abroad.

“We are thrilled to announce that Jeff King has joined our team at XS Sights as the new Marketing Manager,” said Zack Kinsley, Vice President, Business Development. “Jeff brings a wealth of experience from his time at Triumph Systems, particularly his expertise in managing tradeshows and client relations, a skill that will be invaluable in our ongoing marketing efforts. What truly sets Jeff apart is his positive attitude and ability to foster meaningful relationships. We’re confident that with Jeff on board, we’re poised for continued success.”

“I was drawn to XS Sights for many reasons. First, their dedication to the end user is bar none, and this feeds into every facet of the business from initial product concept and design all the way to the point of purchase,” said King. “Second, XS prioritizes innovation. Their creation of unique products makes for exciting opportunities in marketing. And then there is the team itself. Feeling the bond of a cohesive, efficient, happy, and motivated team is unparalleled. When I met this group, I knew it was something special.”

MONTEZUMA, Iowa (November 6, 2023) – Crow Shooting Supply, the top choice for wholesale firearms, ammunition, and reloading supplies, is pleased to announce the promotion of Shawn McGuire to the position of Vice President of Sales. In this elevated role, McGuire will focus on strategically leading the Crow team into the future with his focus on creating seamless experiences for shooting sports retailers.

Since joining the Crow team in 2018, McGuire has consistently showcased exceptional leadership skills and a relentless drive for growth.  His strategic initiatives have played a pivotal role in transitioning Crow Shooting Supply into a customer-centric organization, earning the trust and respect of both customers and manufacturers alike.  Under his guidance, the company has witnessed unprecedented development and has solidified its position as an industry leader.

Bryan Stuntebeck, CRO of Crow Shooting Supply, expressed his enthusiasm about McGuire’s promotion, stating, “Shawn’s dedication and unwavering commitment to excellence have been instrumental in our recent successes.  His understanding of the firearms industry, coupled with his visionary leadership, has been crucial in propelling Crow Shooting Supply forward.  We are confident that under Shawn’s leadership, Crow will continue to achieve its aggressive goals and cement the company’s position as a leading distributor in the market.”

With McGuire at the helm of the Sales division, Crow Shooting Supply is poised for an exciting phase of growth and success.  The company remains committed to providing exceptional services and products to its customers while continuing to foster relationships within the firearms community.