California based Wing Group, a leading manufacturer of inflatable sponsons, small combat craft, whitewater rafting solutions, life rafts, and marine doors and windows, recently closed on the acquisition of MTI with the sole purpose of building on its recreational portfolio and adding an existing, well respected paddling brand to merge with Mustang Survival.
The amalgamation allows Mustang Survival to enhance its offerings in paddle PFD’s and become the trusted industry leader in marine recreation with product that spans all activities from off-shore Sailing, kayak Angling, boating and now in a much larger way, paddling.
Commenting on the announcement, Mustang Survival VP Recreation Product Category, Josh Horoshok, highlights the opportunities it creates. “Combining the technical engineering of Mustang Survival with the design and development of MTI Adventurewear will provide a platform to build world-class premium white-water, rescue and guide level product. It will be a catalyst that drives us forward to achieving our vision of being a podium brand in this high-growth category.”
The Wing Group led by President and CEO Andrew Branagh has been expanding its core product offering and reach with acquisitions aligned to its values and mission.
“MTI represented an incredible opportunity to become more relevant in the paddlesports market. Combining the Mustang Survival Brand, DNA and product, together with MTI we can now provide premium foam flotation solutions in a full assortment to increase the commercial appeal to a broader selection of consumers”.
MTI Adventurewear, MTI Adventurewear is a family owned and operated business founded in 1991. Current owners, husband and wife, Gordon and Lili Colby have been passionate about developing and producing comfortable and affordable foam and inflatable PFD’s for paddlers since they bought the business in 2011.
“The best PFD is the one someone will wear, and it’s been our mission to make getting into and wearing a PFD as easy and accessible as we can. We are so excited to become part of the Mustang Survival family, and to work alongside a likeminded group of dedicated designers, engineers and customer experience professionals, all focused on delivering premium service and solutions. MTI’s established base in paddlesports is the perfect platform for Mustang Survival to launch into the industry”.
Both will take on roles at Mustang Survival. Gordon will work in PFD design and development while Lili will assist Mustang Survival’s sales and marketing teams. The acquisition and Mustang Survival’s push into outdoor/paddle will be paired with a huge investment in grass roots marketing and winning with communities.
Mustang Survival is currently working with all MTI customers and suppliers to develop a smooth busines transition. Product will be showcased and sold via the Mustang Survival website, and all customer service will be handled by Mustang Survival teams.
Currently Matt is responsible for executive management of Elite Defense, HEL Technologies and I2G Systems and has spent over 20 years in the national security sector. Those black leather gloves get in the way when he’s lighting his cigar, but Matt leaves them on to keep up appearances.
Dean joins the team with more than 20 years of experience developing and managing technology, project execution, marketing and product distribution for various cutting-edge brands including L-3 EOTECH and most recently Elite Defense and HEL Technologies. Dean pities the fool who tries to out-tech him.
Dennis is a US Army veteran and is a founding member of HEL Technologies and President of Elite Defense. Previously, Dennis managed international sales for L-3 EOTECH and brings 15 years experience in holographic technology markets. Dennis is “on permanent vacation” from the veterans hospital so that he can bring EOTech back to the international market.
Ed is a US Army veteran and has 20 years in the outdoor industry. Ed’s previous background as VP of Marketing, Sales, and Customer Service at L-3 EOTECH will prove invaluable in taking EOTECH to the next level. Mirrors have been installed throughout the facility so that Ed can check his hair on an ongoing basis.
With over 15 of John’s 17 years in the outdoor industry spent at L-3 EOTECH with roles in sales, marketing and product development, John’s background and experience will be a major asset as he leads the marketing and product teams. John loves the smell of holography in the morning.
Lisa brings 20 years of outdoor industry experience working at Freedom Group managing brands such as Remington, Marlin, Bushmaster and DPMS and more recently L-3 EOTECH as Marketing Communication- Brand Manager. Lisa denies that she blackmailed the team into letting her tag along, emphasizing that she’s forgotten more about marketing then the rest of the team knows put together.
Frank is a Marine Corps Veteran, and has over 20 years of industry experience, including a highly successful track record in Government, Law Enforcement and Commercial sales within the US and overseas. He demonstrates an extensive knowledge in weapons systems and associated weapon accessories, when he is not narrating old, over-the- top TV shows.
Andy has over 20 years of very successful industry experience, including executing sales growth plans through one of EOTECH’s largest European dealers. He has been with Elite Defense since 2016 and brings significant product and market expertise. Andy has a “side hustle” as a special effects expert, which is handy in getting the team out of trouble when they travel together.
Jon is a Marine Corps veteran, and has over 11 years working in the industry, with extensive experience developing products for US & Allied Governments. He has delivered numerous products currently in service with US Special Operations Forces. He refuses to update his uniform to something from this century.
