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Marketing Specialist – Law Enforcement

With a history of innovation that spans for 130 years, Gentex Corporation is a leading supplier of products that advance personal protection and situational awareness for global defense forces, emergency responders, and industrial personnel operating in high-performance environments. Our portfolio includes helmet system platforms, hearing protection and communications products, and capability upgrades for defense and security forces sold under the Gentex and Ops-Core brands, as well as PureFlo industrial respiratory protection systems. Privately held, Gentex is headquartered in Carbondale, Pennsylvania, and supports its global customers through a worldwide distributor network and facilities in the U.S., the U.K., and Australia.

Minimum Qualifications:

Bachelor’s degree required (Marketing, Communications, Business, Criminal Justice, or related field).

Equivalent professional experience in lieu of degree considered.

3+ years of B2B/B2G marketing, channel marketing, or segment marketing experience.

Proven ability to execute integrated campaigns (email, digital, events) and develop effective sales enablement tools.

Preferred Qualifications: 

Experience supporting or marketing to public safety and law enforcement audiences strongly preferred. Direct experience within the law enforcement community—whether through prior marketing/sales roles or service as a law enforcement officer—is a significant plus.

Familiarity with government procurement cycles, grant funding processes, and distributor networks serving law enforcement is a strong asset 

About the Job!

The Marketing Specialist – Law Enforcement (LE) is an execution-focused role dedicated to advancing Gentex Corporation’s Law Enforcement Go-To-Market (GTM) plan. This position builds awareness, drives qualified demand, and supports revenue growth for Gentex / Ops-Core protective headborne, communication, and situational awareness solutions within municipal, county, state, and federal law enforcement agencies. Working cross-functionally with LE Sales, Product Management, Government Programs, the Specialist ensures that LE messaging, campaigns, training materials, and field events are coordinated, accurate, and delivered on time. Success in this role will be measured by contribution to pipeline creation, campaign engagement, and sales enablement adoption. 

Gentex offers a robust benefit package – including, but not limited to, medical/dental coverages, 401k, paid time off and excellent work schedules including a 9/80 work week.

Responsibilities:

Support execution of the annual Law Enforcement GTM plan; maintain LE marketing calendar aligned to product priorities, budget cycles, and key industry events.

Assist in refining LE personas, use cases, and buying committee maps (officer/user, training officer, procurement, command staff, grant writer, distributor rep).

Build segment-specific collateral: sell sheets, quick-compare guides, grant talking points, short-form video scripts, training decks, and case studies highlighting agency outcomes.

Localize / adapt core brand assets for LE applications (helmet configurations, comms integration, hearing protection, eye/face pro, carriage accessories).

Coordinate photo/video content capture with field demos and agency evaluations; manage rights/permissions.  

Develop targeted email drips and nurture streams for LE leads 

Draft and post LE-focused content across social channels.

Produce sales enablement tools such as objection-handling guides and training materials for LE sales reps and distribution partners.

Help plan and execute LE presence at priority industry events (e.g., IACP, NTOA, SHOT Show LE/Tactical, National Sheriffs’ Association, regional SWAT conferences).

Support in-agency demo days, train-the-trainer sessions, and grant/technology education webinars.

Support cross-segment initiatives when LE content or expertise is required.

Maintain organized digital asset libraries and version control for LE materials.

Perform other duties as assigned.

Salary Description

$63,000-$87,000

To Apply:

Visit: gentexcorp.com/careers

Swansboro, NC – October 27, 2025 – High Speed Gear® (HSG), a leading U.S. manufacturer of tactical gear and accessories, is seeking an experienced Sales Manager to join its growing team at the company’s headquarters in Swansboro, North Carolina. This is a full-time, on-site position that plays a key role in driving sales growth and supporting HSG’s mission of equipping those who serve with the best American-made gear available.

“This is an incredible opportunity for a motivated sales professional to join a fast-paced, values-driven company where every product we make supports those who protect and serve,” said Dr. Allison Mitchum, VP of Sales & Marketing at High Speed Gear Products Group. “We’re looking for a driven leader who thrives in a fast-paced environment, inspires teams to exceed goals, and sees every customer interaction as an opportunity to build lasting relationships. This is an exciting time to join our organization and make a real impact as we continue to expand and strengthen our position in the market.”

Key Responsibilities

• Lead and manage sales and customer service teams to meet and exceed sales goals.
• Develop and execute strategies to strengthen relationships with distributors, dealers, and end users.
• Support international sales initiatives, product launches, and trade show follow-ups.
• Collaborate with marketing and operations to streamline the sales process and improve customer experience.
• Utilize CRM and ERP systems to track performance and identify growth opportunities.
• Provide coaching, mentorship, and performance feedback to the sales team.
• Ensure all customer interactions reflect the professionalism and mission of High Speed Gear.

Qualifications

• 3-5+ years of experience in sales management, preferably within tactical, defense, outdoor, or sporting goods industries.
• Proven ability to lead a team and achieve measurable sales growth.
• Strong communication, organization, and problem-solving skills.
• Proficiency with CRM systems (Microsoft Dynamics D365, Zoho) and ERP platforms preferred.
• Must be able to work on-site daily in Swansboro, North Carolina.

Interested applicants should submit their resume and cover letter directly to Dr. Allison Mitchum, VP of Sales & Marketing, at allison.mitchum@highspeedgear.com