TITLE: Product Manager (Multiple Positions) and Brand Manager with Nightforce Optics
Nightforce’s Product Managers, minus the riflescopes, and the Brand Manager can be located either in Orofino, ID or Meridian, ID. The Product Manager – Riflescopes is located in Orofino, ID.
Job Description:
Nightforce Optics Product Managers are strategic thinkers, have a passion for products, and are a collaborative leader. This role reports to the Director of Marketing and Product Management and is responsible for managing the direction, market presence, and lifecycle of Nightforce products including ensuring revenue and customer satisfaction goals are met. These positions are vital to the ongoing growth and operational success of Nightforce.
Essential Job Duties:
• Evaluate market conditions and current product performance to identify strengths, weaknesses, opportunities, and threats to their business area and adjust accordingly.
• Gather consumer need gaps and product lifecycle management needs and turn them into defined projects, with competitive features and pricing, within the New Product Development Process. This includes making day-to-day development decisions with the Engineering team.
• Listens objectively while gathering information to pinpoint consumer and market needs. Develops portfolio plans and product roadmaps accordingly.
• Works in conjunction with the other Product Managers and Executive Team in prioritizing product development projects to drive the most impact for the company
• Manages product development and launch timelines; develops launch plans; provides accurate information to Marketing and Sales for proper launch strategies
• Maintains a database of market research to include competitive analysis, market sizing estimates, and consumer preference trend data.
Minimum Qualifications
• All positions must require an earned bachelor’s degree in marketing, business, engineering, or related field.
• Candidates for the Associate Product Manager – Accessories and Apparel must demonstrate 2 years of experience in strategic marketing or product management role. Demonstrated experience analyzing product and portfolio level profitability, promotional profit/loss scenarios, and growth modeling (Location: Orofino, ID/Meridian, ID).
• Candidates for the Product Manager – Other Optics must demonstrate 5 years of experience in strategic marketing or product management role. Demonstrated experience analyzing product and portfolio level profitability for new product categories. Experience bringing novel or emerging technology from concept to product launch as well as the ability to articulate the Nightforce Brand and explain the structure and position of Nightforce products (Location: Orofino, ID/Meridian, ID).
• Candidates for Product Manager – Riflescopes must demonstrate 5 years of experience in strategic marketing or product management role. Demonstrated experience analyzing product and portfolio level profitability, promotional profit/loss scenarios, and growth modeling. The candidate must have experience in the hunting, shooting, and outdoor industry with the ability to articulate the Nightforce Brand and explain the structure and position of Nightforce products (Location: Orofino, ID).
Job Description
The Brand Manager is responsible for defining the standards, tone, and personality of the Brand and ensuring the company is consistent in maintaining them. The Brand Manager thinks strategically, developing campaigns and underlying marketing activities that fulfill specific Brand objectives and measuring the effectiveness of all marketing. To grow and defend the Nightforce Brand within various market spaces, the Brand Manager leads the marketing team in periodically evaluating the Brand’s position competitively and trends within consumer perceptions.
Essential Job Duties
• This position will be assisting with marketing strategy including helping with the development of creative and Brand direction, including ongoing evaluation of strategy, purpose, vision, and values.
• Assists with developing and implementing new SOPs for marketing and brand processes
• Accountable and responsible for ensuring campaigns, projects, and marketing activities are aligned to Brand strategies and established goals.
• Evaluates all material for fit with brand standards, tone, and personality.
• Writes copy for all marketing activities, with the assistance from the Assistant Brand Manager and, when needed, the Product Managers.
• Responsible for developing and managing a team that understands, values, and is dedicated to the Nightforce Brand.
• Manages employees within the Nightforce Brand Management team and is responsible for hiring and performance management.
Minimum Qualifications
• Bachelor’s degree in Marketing or Business Required (or applicable experience may be substituted)
• 3 years of experience in brand management marketing
• Minimum of 1 year in personnel management
• Ability to travel up to 25% of the time
• Ability to embody and articulate the Nightforce Brand clearly
• Strong written, verbal, interpersonal, and presentation skills
• Must be proficient in the use of Microsoft Office products including Word, Excel, and PowerPoint (or Google suite)
• Meticulous time management and organizational skills and the ability to organize calendars and schedules
• Proven ability to take marketing goals and apply appropriate tactics to achieve results
• Must have a strong knack for building and uplifting team members
• In-depth understanding of brand building, positioning, and communication strategy
• Ability to stay abreast of current market trends, competitor marketing activity, and identify Strengths, Weaknesses, Opportunities, and Threats for the Nightforce Brand
• Highly motivated in building and maintaining collaborative relationships
Note: All job offers are contingent on passing pre-employment requirements, including a drug screen and criminal background check. Applicants must also be a “US Person” as defined by the International Traffic in Arms Regulations (ITAR).
Nightforce Optics is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, gender, sex, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.
To apply, click here.
