PolyCase® Ammunition has announced that CMG Marketing & Events and The Murray Road Agency will become their Agencies of Record effective immediately. CMG will be responsible for public relations, media buying and event planning and Murray Road will cover creative services and social media.
PolyCase has been adopted as an excellent alternative to traditional ammunition in the self-defense, hunting, law enforcement and military markets. Terminal effects, accuracy and reliable performance from these lighter, faster polymer projectiles are revolutionarily different from traditional ammunition. The Inceptor® and Ruger® brands of ammunition are growing in popularity and the new team will focus on continuing the momentum and increasing exposure with customers and consumers alike.
“CMG’s expertise in media planning, public relations and event planning stands out from the crowd,” said Ric Brown, Sr. Vice President of Operations of PolyCase. “We have an ever-broadening product line and a diverse customer base that requires targeted and strategic engagement. The Murray Road Agency has a unique understanding of our industry and what it takes to move the needle. The ability of these two established agencies to manage our marketing efforts will be a major factor in our success.”
As part of the overall program, CMG will handle all elements of media buying and planning, including day-to-day contact with media outlets and their sales representatives. In addition, CMG will be responsible for all public relations and editorial product requests and will be the point of contact for all media inquiries to PolyCase. CMG will also oversee trade show and event planning needs.
The Murray Road Agency will assume responsibilities for all creative and marketing services as well as social media planning and execution.
“We are excited to be partnering with the PolyCase Ammunition team,” said CMG President Cathy Williams. “We will ensure the PolyCase brand is present in the most prominent publications and digital platforms. We are also here to help our influential endemic media obtain products, information and assets for their editorial needs. We look forward to helping the brands and company continue to grow.”
