Warrior East is next week and Beyond will be introducing 8 new products. Be sure to get in on this ADS first look.
For details contact mission@beyondclothing.com // www.BeyondClothing.com
Posts Tagged ‘Beyond’
Be Sure To Check Out Beyond at Warrior East
Tuesday, July 1st, 2014Warrior Expo – Beyond
Thursday, March 6th, 2014
What a Trade Show is Like with Beyond
Thursday, January 30th, 2014Ever wanted an back stage view of Beyond Clothing at a trade show? If so, here’s your chance. There’s even a quick glimpse of me in there. Good times wee had by all at my favorite trade show; Outdoor Retailer.
OR – Beyond
Friday, January 24th, 2014
Beyond is quite a hit at Outdoor Retailer Winter Market. About a year or so ago, I sat down with front man Rick Elder and he shared his brand strategy with us. I know a lot of you have been chomping at the bit wanting to see product, and it’s here. For example, you may remember the Helios Alpha Jacket we showed you over last summer was recently featured in “Outside” magazine. It’s paired with a Brokk pant, a lightweight, super breathable, technical outdoor pant that features articulated knees.
They’ve also introduced both a softshell pant and jacket in the Rig. They both utilize a proprietary fabric and the pant integrates a proprietary 2-way stretch Cordura. Naturally, they are articulated and have several features that we will cover over the next few weeks.
In fact, the booth is packed with new styles. They pride themselves on helping their customers survive in any environment in the world and they are investing in new tech and design to make that more than just a desire. Beyond looks at themselves as a tech company who happens to specialize in the medium of specialized clothing. Garments are being wear tested in the environment they are built for and designs updated real time based on feedback. With a 90 day development cycle, they are nimble enough to give the customer exactly what they want.
You may notice a bit of an urban design influence but colorways are limited edition so if you see something you want, you’d better jump on it before it sells out because the next time it’s offered it may well be in a different color combination.
Naturally, this isn’t the case for the Mission community. Products for this group are customized for the purpose and colors are available as needed. As for the term ‘Mission Community’ I can’t think of a better way to describe it. It isn’t limited to military, LE, or contractors, but also encompasses First Responders, SAR and even NGOs. It’s that group of users that go beyond recreation.
I visited Beyond’s headquarters in November and got to take a peak behind the curtain as they developed several of the designs I saw today at OR. Beyond keeps one leg planted firmly in the outdoor market and this drives their innovation engine. As mission customers we reap the benefits of this focus. You need to keep a constant eye on Beyond. New products will be constantly hitting the street.
See Beyond at OR
Tuesday, January 21st, 2014
Just When You Thought The Trade Show Was Over…
Saturday, January 18th, 2014
You get to roll right into another. Hope to see some of you at Outdoor Retailer Winter Market 2014 in SLC next week. And if you’re there as well, be sure to check out Beyond. I checked out some of their new stuff at #BeyondSHOT and it’s way cool.
Outdoor Retailer Is Right Around The Corner – Book Your Appointments Now with Beyond
Sunday, January 12th, 2014
Going to Outdoor Retailer Winter Market? Come kick it with Beyond Clothing in booth #11006 (main floor)! You are welcome to come stow your gear, grab a refreshment and share a story.
Visit: www.BeyondClothing.com
Appointments:
Outdoor@BeyondClothing.com
Mission@BeyondClothing.com
Help Us Celebrate Our 10,000th Post! – Prizes Added
Thursday, January 9th, 2014
UPDATED – We’ve reached 10,000 posts and to help us celebrate, 10 of you lucky SSD readers will win a Tarsier Eclipse generously donated by our friends at MATBOCK, LLC. Another 10 will win t-shirts from Beyond.
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