The North Face is teaming with Japanese designer Junya Watanabento release the new Terra 65 Jacket, later this Spring. Made from Gore-Tex Windstopper, it features an integrated backpack.
Posts Tagged ‘The North Face’
Got $2500 For A Jacket?
Sunday, February 4th, 2018CORDURA Brand Is Giving Away This One Of A Kind Pack
Thursday, November 30th, 2017
Want to win a one-of-a-kind bag? Only a limited number of these awesome The North Face x 1968 CORDURA bags were handmade right here in the states, with a retail value of $275. Enter their CORDURA50 giveaway for a chance to win one!
The North Face Doesn’t Want Your Firearms Business Logo On Their Clothing
Thursday, October 5th, 2017SanMar is well known as a company which offers embroidery and screening of company logos on clothing (including brand name) for uniform and other promotional use. Recently, they announced that they were introducing The North Face brand into their offerings.
Understandably, TNF reserves the right to approve the logos added to their clothing. However, something seemed a bit heavy handed; they completely prohibit the sale of their garments into the firearms/ammunition industry. This document shows their policies.
While we are sure that The North Face isn’t the first company to do this, and won’t be the last, we also want you to know that they aren’t just singling out the firearms industry. They prohibit the sale of their garments for use in tobacco and adult entertainment channels. Full disclosure, we have turned down advertising from the adult entertainment industry because we don’t think it fits our focus.
We also want to be clear that this policy isn’t SanMar’s, but rather The North Face’s, which is owned by parent company VF Corp. Now here’s one for you. VF Imagewear Inc provides uniforms to federal law enforcement, including DHS. How’s that for some irony?
We respect TNF’s right to restrict who they associate with, but we also want you to know their policy, so you can wisely choose how to spend your money.
CORDURA® Brand and The North Face Recreate Vintage Packs
Wednesday, August 2nd, 2017WICHITA, KS – July 27, 2017 – INVISTA’s CORDURA® brand has “brought the band back together,” teaming up with The North Face and three other original suppliers to recreate a limited-edition collection of packs featuring the authentic notes of the ’68 Daypack and the ’78 Duffel series – re-engineered. The new bags bring back inspiration from the sixties and seventies, combined with the forefront of today’s cutting edge fabric technology. The collaboration marks another milestone in an exciting CORDURA® brand 50th anniversary year.
“As we continue to nod to 50 years of innovation, what better way to honor our longstanding history with The North Face than a completely revamped collection from one of their original 1960s bags,” said Cindy McNaull, CORDURA® brand and marketing director. “This year we’re all about combining our durable heritage with the latest cutting-edge innovations hitting the marketplace, and as a leader in the outdoor and adventure industry, The North Face has always known the critical importance of engineering products with fabrics that are built to last.”
The bags combine collaborative innovation with military heritage, and are designed to bring added durability to outdoor, extreme sports and active lifestyle applications. The North Face made the products in the United States, as they were originally made, in a Chicago factory whose roots go back to the WWI-era.
“CORDURA® fabric is just the best, and through this collaboration we really wanted to elevate the high-quality, made-in-the-USA story,” said Greg Dailey, senior product developer at The North Face. “We have a long history with the brand, and this 50th anniversary collection is a perfect tribute to our continued partnership.”
The use of Black and Arctic Multicam® CORDURA® fabric from Brookwood, one of the brand’s longest running authorized mills, was inspired by the need for longstanding durability d combined with modern design. The fabric, traditionally used in military and tactical applications, infuses an authentic military feel into the rugged, outdoor pack designs that The North Face pioneered and continues to be so well known for.
“It was a great honor to have the opportunity to collaborate on a collection with these key industry players once again,” said Tom Auer, president at Bearse USA. “Recreating a vintage pack with a legendary product like CORDURA® fabric – which has always been high-quality – is an exciting opportunity, not only because of the brand history but because both companies have been innovating ever since.”
The bags also feature high quality YKK zipper technology and and signature leather trims from Horween Leather.
Only 2,000 of the packs will be created for this special edition line. The collection will be available commercially online, in flagship The North Face stores, and in a number of wholesale retailers in the Chicago area. For more details and behind-the-scene footage on the collection, be sure to visit cordura50years.com/TheNorthFace.
For additional information on CORDURA® brand’s 50th anniversary collaborations, visit cordura.com/50years.
Stuff I Like – Hyperair GORE-Tex Jacket by The North Face
Thursday, June 29th, 2017I have been a fan of WL Gore & Associates’ SHAKEDRY membrane since I first saw it about two years ago. It’s amazing.
Initially, it was used in Gore’s running and biking line, but as the clothing is primarily aimed at Europe the sizing combined with the tight, no frills design precluded me from purchasing a jacket. Later, Arc’teryx offered a limited release Norvan SL Jacket.
Now, other brands are getting into the “ROFO”* game with its permanent DWR. Water just heads up on its face. You can literally take your jacket off and shake it dry. Moisture slides right off. Plus, it breathes very well during physical activity.
The North Face Hyperair incorporates a hood, Velcro adjustable cuffs and large zippered chest pockets with mesh liners for both weight and ventilation.
Right now, SHAKEDRY is only available in Black. Additionally, the material is extremely lightweight at just 197g/m2. Regardless of brand, a jacket will compact into a ball the size of your fist. This is why they tend to be no frills designs. It keeps weight and bulk to a minimum. I’d say that TNF’s Hyperair is the fanciest so far on the market.
One last word. While I love the Jacket, it’s not a replacement for a hardshell parka. That Lightweight material isn’t going to put up with abrasion. It definitely has a place for physical training. Additionally, it can be used like an old Stealth Suit, worn under outer garments, like a smock.
*During development Gore’s stretch fabric was known as ‘TOPO’ and SHAKEDRY was called ‘ROFO’.
The North Face Camo Products
Monday, September 6th, 2010While it’s a fashion statement, TNF has put together some pretty cool kit. Known as the Purple Label line, the Fall lineup is offered in Australian Disruptive Pattern. Here, you see a Gore-tex jacket, Fleece vest, and Day pack. The downside? They are only available in Japan.
