Tactical Tailor

Posts Tagged ‘Smith & Wesson’

GAOS 18 – M&P Shield

Thursday, February 8th, 2018

Like I said in the intro, this is a trade show and major manufacturers are in hand, exhibiting their consumer products. Smith & Wesson has their new M&P 380 Shield EZ pistol with its grip safety.


They’ve got the full range but another model I wanted to point out is the M&P 9 Shield 2.0 with integrated Crimson Trace green or red laser.


SHOT Show 17 – S&W Performance Center Shield 45

Wednesday, January 25th, 2017


S&W revealed the new Performance Center Shield 45 at this year’s SHOT. The PC 45 Shield shares the same rough grip texture as the standard model, and features factory ported barrel and slide, and high visibility sights like the earlier 9 and 40 shield PC models. The PC 45 Shield is being offered both with and without a thumb safety.


The 45 Shield PC is also being offered with tritium night sights in lieu of the high visibility contrast sights. Both models come with 1 extended 7-round magazine, and one flush fit 6-round magazine.


SHOT Show 17 – S&W Performance Center M&P-10 6.5 Creedmoor

Saturday, January 21st, 2017


6.5 Creedmoor is an increasingly popular hunting and target cartridge, out-performing the established .308 Winchester, while being able to utilize the same action, bolt, and magazine as the .308, with only a barrel change. As a result, there’s been plenty of bolt-actions and semi-automatic rifles being released with 6.5 Creedmoor chambering, and S&W has followed suit with the introduction of a 6.5 Creedmoor Performance Center variant of their M&P-10 rifle.

Like other M&P-10 variants, the 6.5 M&P-10 features an ambidextrous lower receiver with two-stage match trigger, along with a Magpul MOE+ grip and MOE Rifle stock. The 20″ barrel, made of carbon steel, features a 1:8 RH twist with 5R rifling, and the aluminum handguard is free-floating with a top 1913 rail and M-LOK slots at the 3, 6, and 9 o’clock positions.


It’s No Longer A Rumor – S&W M2.0 Is Confirmed

Monday, December 19th, 2016

Back in August, Soldier Systems Daily broke the story on a trademark filing from Smith & Wesson hinting towards a brand-new version of the S&W M&P pistol line dubbed ‘M2.0’, that we filed under rumor mill.


Well, it’s a rumor no longer because The Firearm Blog found, just recently, Academy Sports had a listing for the new M2.0 pistol line on their website, including this product description:

The Smith & Wesson M&P M2.0 9mm Semiautomatic Pistol features an M&P M2.0 trigger and includes both a control-enhancing grip texture and 4 interchangeable palm swell grip inserts. This striker-fired pistol also includes a corrosion-resistant Armornite finish and boasts a steel-white dot front sight and steel-white 2-dot rear sight.

Features and Benefits

  • Semiautomatic, striker-fired action with a 17-round capacity
  • Corrosion-resistant Armornite finish
  • Aggressive grip texture
  • 4 interchangeable palm swell grip inserts
  • M&P M2.0 trigger
  • Steel-white dot front sight and steel-white 2-dot rear sight
  • Important Product and Safety Information
  • We recommend the use of protective eyewear whenever using or near the use of this item.

    What’s in the Box:
    Smith & Wesson M&P M2.0 9mm Semiautomatic Pistol

    The pistol itself looks ‘sharper’ and ‘more aggressive’ to our eyes when compared to the original M&P pistols, if that makes any sense; Admin described it as “less Glock, more SIG”. No mention of the full-length guide rails our original source hinted at, but the new trigger is confirmed, and the inclusion of new grip texture and palm swell grips is a plus. It also features the new ‘M2.0’ logo in a fairly low-key position, rearward on the side of the pistol’s slide.


    Considering you can’t find the listing on Academy Sports’ website any longer, it’s likely this was an unintentional leak, which makes sense considering SHOT Show is a scant month away. Expect to see more info on the new M2.0 line when SHOT Show 2017 rolls around.


    Smith & Wesson Holding Corporation To Rebrand as ‘American Outdoor Brands Corp.’

    Wednesday, December 14th, 2016


    Smith & Wesson Holding Corporation shareholders have recently voted to change the company’s name to the exceedingly generic ‘American Outdoor Brands Corp.’ This new name change comes in response to SWHC’s increased efforts to diversify their offerings in the overarching outdoor industry, including their acquisition of companies such as Taylor Brands and UST Brands, companies which specialize in knives and tools and survival equipment, respectively. Unsurprisingly, Smith & Wesson Holding Corporation is not completely abandoning the Smith & Wesson brand, which will continue to operate as its firearms division, while the recently acquired Crimson Trace will form at least part of S&W’s electro-optics division.

    The name change comes in to effect starting January 1st, 2017, just in time for SHOT Show.

    Below is the official press release from Smith & Wesson announcing the change.

    Smith & Wesson Holding Corporation Reports Stockholder Vote Results
    Holding Corporation Will Become American Outdoor Brands Corporation

    SPRINGFIELD, Mass., Dec. 13, 2016 /PRNewswire/ — Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC), today announced that its stockholders have overwhelmingly approved a change to the holding company’s name from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation. The name change does not impact Smith & Wesson Corp., the name of the company’s firearms division, which has legendary roots dating back to 1852 and will remain unchanged. The name change pertains only to the holding corporation that acquired Smith & Wesson in 2001 and now owns Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent the company’s firearms, manufacturing services, accessories, and electro-optics divisions.

    James Debney, President and Chief Executive Officer of Smith & Wesson, said, “We are excited about the results of today’s stockholder vote. We believe that American Outdoor Brands Corporation is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting, and rugged outdoor enthusiast markets. Looking ahead, and operating as American Outdoor Brands Corporation, we intend to continue building upon our portfolio, focusing on brands and products that best meet the needs and lifestyle of our target consumers.”

    The name change will be effective on or about January 1, 2017, at which time the company will adopt the common stock trading symbol “AOBC” for its NASDAQ stock exchange listing.


    Rumor Mill – Smith & Wesson M2.0 Found In Trademark Filings

    Thursday, August 18th, 2016


    If you do a search on the United States Patent and Trademark Office website for Smith & Wesson, you’ll notice a series of trademark filings from this year for something called M2.0 (featuring the above logo) for various goods and services, including gun cases, airsoft, and apparel, all with ‘Published for Opposition’ dates throughout this month. Now, you may be wondering, why is this of any interest?

    With the recent reveal of the Glock 17M and the subsequent rumors of the Glock GEN 5, it should come as no surprise that other firearm companies are looking at releasing updated models to their pistol lines. It looks like this is the case with Smith & Wesson, who it seems is planning on releasing their own upgraded M&P model pistol.

    A source who wishes to remain anonymous told us the new pistol line is to be dubbed M2.0. M2.0 is a response to criticisms of the original M&P series pistols, and is designed with a host of features that will allow the M&P series to better compete with stock Glocks. Our source cited changes to the design, including an improved trigger and full-length guide rails, intended to increase overall functionality, reliability, and out-the-box accuracy.

    We feel it’s only fair to note that although we do trust our source this is a second-hand account, and until any official news/documentation comes out this info should be treated as speculation and rumor. That being the case, in all likelihood we’ll hear more about M2.0 as SHOT 2017 draws nearer, so stay tuned for more info as it becomes available.


    Smith & Wesson to Acquire Crimson Trace Corporation

    Tuesday, July 26th, 2016

    -Acquisition of Market Leader Provides Established Platform for Electro-Optics Business
    -Smith & Wesson Establishes Fourth Division
    -Closing Expected August 2016

    SPRINGFIELD, Mass., July 25, 2016 — Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC), a leading manufacturer of firearms and a provider of quality accessory products for the shooting, hunting, and rugged outdoor enthusiast, today announced that it has signed a definitive agreement to acquire Crimson Trace Corporation (Crimson Trace), the industry leader in laser sighting systems and tactical lighting for firearms, for $95.0 million, subject to certain adjustments, utilizing cash on hand.

    Crimson Trace has long been a key supplier of laser sighting systems for Smith & Wesson. For more than two decades, Crimson Trace has provided consumers, military units, and law enforcement officers around the globe with the world’s largest selection of award-winning laser sight and tactical light products. Crimson Trace offers more than 225 products and is widely recognized as the world’s leading brand of laser sights for firearms. Its award-winning innovations include the Lasergrips®, Laserguard®, and Rail Master® platforms. The company’s product line also includes the Defender Series®, Lightguard®, and its new LiNQ™ wireless activation system. Based in Wilsonville, Oregon, Crimson Trace operates from a 50,000 square foot , leased facility where it engineers and manufactures its products.

    Crimson Trace was founded 22 years ago and has organically generated a ten year compound annual revenue growth rate in excess of 10%. The company maintains a product development team that has an established track record of launching high-quality, innovative laser sighting products. As a result, its products maintain a premium position with hundreds of independent retailers as well as large sporting goods retailers, including Cabela’s, MidwayUSA, Nation’s Best Sports, and internet retailer Optics Planet, Inc.

    James Debney, Smith & Wesson President and Chief Executive Officer, said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting, and rugged outdoor enthusiasts. As the undisputed leader in the market for laser sighting products, Crimson Trace serves as an ideal platform for our new Electro-Optics Division. Firearms purchasers frequently buy electro-optic accessories to enhance the capabilities and performance of their firearms. The growth that Crimson Trace has delivered is a testament to the high product quality and the robust product development capability that Lane Tobiassen, President and Chief Executive Officer of Crimson Trace, and his team have established. That capability, combined with Crimson Trace’s leadership position in the market for laser sights, provides a solid framework for organic and inorganic growth.”

    Lane Tobiassen, who joined Crimson Trace in 2005, will serve as President of the new Electro-Optics Division of Smith & Wesson, and will report directly to Debney. The Crimson Trace management team and workforce, as well as its base of operations, will remain in Wilsonville, Oregon after the acquisition.

    Tobiassen said, “It is a great honor to lead Crimson Trace into this exciting new chapter in our history by joining the Smith & Wesson team. Since 1994, we have designed and brought to market more than 225 products, all of which reflect the passion, dedication, and spirit of innovation of our design engineers, production workforce, customer service representatives, and marketing and sales professionals. As the new Electro-Optics Division of Smith & Wesson, we believe that our capabilities, combined with inorganic opportunities to acquire related technologies, will expand the reach of our existing market footprint. This makes us a great fit for Smith & Wesson, a legendary company with an iconic brand, world-class products, and markets that include consumer, law enforcement, and international channels. We look forward to offering consumers exceptional performance from two of the industry’s most trusted names.”

    Smith & Wesson will purchase all of the outstanding stock of Crimson Trace for $95.0 million, using existing cash balances. Crimson Trace is being acquired from Crimson Trace Holdings, LLC, which is owned by private equity firms Peninsula Capital Partners, LLC and VergePointe Capital, LLC; Lewis Danielson, the founder and Chairman of the Board of Crimson Trace; a small group of minority members; and certain members of management.

    Jeffrey D. Buchanan, Executive Vice President and Chief Financial Officer of Smith & Wesson, stated, “As a result of our strong balance sheet, we intend to complete the purchase of Crimson Trace with cash on hand and we expect the transaction to close in three to six weeks. After the closing date, we expect the acquisition to be accretive to Smith & Wesson’s earnings per share in fiscal 2017. Due to its anticipated timing, the transaction is expected to have no impact on Smith & Wesson’s operational and financial results for the fiscal 2017 first quarter ending July 31, 2016. As of the date of signing, Crimson Trace’s trailing 12 month revenue was approximately $44.0 million, of which approximately 25% was revenue from Smith & Wesson and would be excluded from our consolidated revenue. The purchase price represents an estimated multiple of approximately 5.9x the trailing 12 month adjusted EBITDAS of Crimson Trace. We look forward to providing additional details following the close of the transaction.”

    Cowen and Company, LLC is acting as exclusive financial advisor and Greenberg Traurig, LLP is acting as legal advisor to Smith & Wesson and its Board of Directors. Robert W. Baird & Co. is acting as exclusive financial advisor and K&L Gates LLP is acting as legal advisor to Crimson Trace and its owners.

    Smith & Wesson Has Their “That’s Not What I Meant To Say” Moment

    Wednesday, December 23rd, 2015

    Earlier this week, Smith & Wesson’s lawyers sent out a slew of Cease & Desist letters to companies that made modification to their M&P line of pistols as part of the Brownell’s M&P Dream Gun project. Specifically, S&W was concerned over use of their trademark.

    It has recently come to Smith & Wesson’s attention that you have developed and are promoting for sale an “M&P Dream Gun,” (the “Infringing Product”). To create this product, you have modified an authentic Smith & Wesson M&P 9mm pistol by, inter alia, changing the grip texture and shape, machining the slide, and adding numerous accessories and replacement parts, while retaining the S&W Logo on the product. The December 18, 2015 Apex press release announcing this product and explaining Apex’s intent to exhibit the Infringing Product at the January 2016 SHOT Show exhibition is attached to this correspondence as Exhibit B. The numerous alterations made to the original design of Smith & Wesson’s firearms constitute not only unauthorized modifications to Smith & Wesson’s proprietary designs and misuse of Smith & Wesson’s trademarks, but present significant safety and quality concerns. Indeed, these modifications void the Smith & Wesson factory warranty on these products. Your advertisement and display of the Infringing Product to promote your gunsmithing services, and other products and services, constitutes misuse of Smith & Wesson’s trademarks and must cease.

    But that wasn’t all. They went on to make some rather serious demands.

    These intellectual property and safety and quality concerns are extremely serious and demand your immediate attention. Accordingly, we demand that you:

    1. Confirm in writing that neither you nor any third party will display the Infringing Product, or any similar product, at the 2016 SHOT Show or make any other commercial display or promotion of such Infringing Product;

    2. Cease the sale of any firearm modified by you or any other third party that bears any Smith & Wesson trademark, including, but not limited to the S&W® Marks or the M&P® Marks;

    3. Turn over to Smith & Wesson your inventory of the Infringing Product, or any Smith & Wesson product modified by you in the first instance that bears any mark owned by Smith & Wesson.

    If we do not hear from you by January 5, 2015, Smith & Wesson will pursue its rights and remedies to the fullest extent permitted by law without further notice to you.

    Naturally, these letters hit the internet and the backlash was swift. Fortunately for S&W they jumped on the grenade and have released a joint statement with Brownell’s.

    Smith & Wesson, Brownells Clarify Brownells/Apex Dream Gun Issue

    James Debney, President and CEO of Smith & Wesson, said, “I would like to clarify that we fully support the Brownells Dream Guns Project and we appreciate that it showcases the many ways in which our customers – loyal fans of our M&P brand – can choose to customize their M&P firearms. Our decision to contact the companies that worked on the project was intended to protect the trademarks that support the M&P brand. When a product bears the Smith & Wesson and M&P trademarks and is purchased new with our lifetime service policy, we want to be sure that the consumer knows it has passed our demanding quality standards. In our efforts to protect that promise and to preserve the brand that we and our customers cherish, we did not fully understand the intent of the Dream Guns® Project and we overlooked the opportunity to convey our enthusiasm for the creativity and innovation that Brownells and all of the companies involved have demonstrated. We look forward to seeing the firearm on display at the upcoming SHOT Show in January and at the NRA in May.”

    “Yesterday I spoke with James Debney, President of Smith & Wesson, who called me regarding the M&P Brownells/Apex Dream Gun®,” said Matt Buckingham, Brownells President. “It was a simple misunderstanding about the intention of the project. He made it clear that Smith & Wesson is excited to have their product featured in this fun and unique way. For our part, we are honored to include it in our Dream Gun lineup. Smith & Wesson is a legendary brand in this industry and we continue to be proud partners with them.”

    Brownells Dream Guns are inspirational firearm builds to provide customization options and ideas for customers who may wish to personalize their own firearms. The guns are not sold as is, and are used on Brownells’ website and at tradeshows to display Brownells’ wide selection of items available to customize firearms.

    To view Brownells’ full listing of Brownells Dream Guns, visit the Dream Gun Page at Brownells.com.

    What’s so ridiculous about this entire “misunderstanding” is that it could have been prevented with a simple phone call. S&W needs to seriously reconsider its relationship with its current legal counsel. These boneheaded C&D letters have cost them immeasurably in customer goodwill and made them look like buffoons. Other brands take note. Don’t pull a Smith & Wesson; especially right before SHOT Show.