Fountain Valley, CA —SureFire LLC, manufacturer of the world’s finest—and most innovative—illumination tools and tactical products is proud to announce that Mark Hanish will be joining the SureFire team as VP of Sales & Marketing for Tactical Products. Jeff Barger will remain VP of Sales & Marketing for Commercial/Consumer Products. This strategy will allow each party to focus on growing their respective markets further.
Mr. Hanish stated: “I am honored to join Surefire, a company that has dedicated itself for decades to innovating products for warfighters, LE professionals, and hard use consumers. I look forward to increasing our market share, focusing on success at the retail level and through strengthening our brand as the premier manufacturer of tactical products.”
Mark Hanish brings a wealth of knowledge and industry experience to his role at Surefire.
Hanish has spent the past six years at FN America, as the Sr. Director of Commercial Sales where he orchestrated most aspects of the commercial business for US Operations. Hanish was also heavily involved with product development at FN for Commercial, LE, and Military sales.
For 20 years, Hanish has been a professional shooter, collector and firearms industry executive. Hanish was a sponsored professional shooter throughout college and earned his B.S. in Small Business Management from the W.P. Carey School of Business and Barrett Honors College at Arizona State University. The same year he graduated he turned his thesis into a reality and became one of the Founders of the Scottsdale Gun Club, one of the largest and most luxurious public indoor shooting ranges in the country.
Commenting on the new hire and company’s growth, Dr. John Matthews, Founder and Chief Executive Officer, stated, “We are happy to have Mark aboard and look forward to the knowledge, skills, and insight he brings to the table. With Mark and Jeff focused on their respective markets, we are excited for the substantial growth potential the future holds.”
Congratulations to both Mark and the SureFire team!