Expect to see new Hangtags on Cordura® products. They have released new Hangtag as well as Sew-In-Label Designs.
Many factors were considered when creating the new CORDURA® brand hangtag and sew-in-label, both of which were designed in collaboration with Howard, Merrell & Partners, the Raleigh-based agency of record for the CORDURA® brand. With manufacturers, retailers and consumers in mind, the CORDURA® brand team set out to tailor complimentary hangtag and sew-in-label silhouettes. These marketing materials instill the brand’s universal brand promise of durability, versatility and reliability. These updated brand identifiers will also give manufacturers the ability to prominently showcase products constructed with best-in-class durable fabrics.
With regional versions for North and South America, Asia and Europe, the new hangtags will be translated in nine different languages, each with the universal message of the CORDURA® brand’s core values.
The CORDURA® brand hangtag and sew-in-label will be featured on qualifying products across the brand’s four main segments – outdoor, workwear, on-the-go and military, and were launched as part of the brand’s new image campaign that debuted in August, 2008. This campaign celebrates the durability of adventurers who, because of their lifestyles, hobbies or jobs, benefit from fabrics that are just as durable as they are. The campaign revolves around the tagline, “As long as the world is full of durable people, we’ll keep making durable fabrics™.†For more information on the CORDURA® brand and its wide array of durable fabric offerings, visit www.CORDURA.com.
