I wanted to take this opportunity to let everyone know that after 15 years, I am no longer with Shellback Tactical. From starting and building the brand, creating demand, designing the products, leading it as the founder and being involved with it for 15 years of my life. It was an interesting journey with its roller coaster ups and downs. But it was also incredibly rewarding.
Building something out of nothing was extremely tough. From hoping that the products you make are bought and used by anyone. To seeing it worn, trusted and proven by military and law enforcement personnel around this great country and around the world. Wow, it’s what you hope and wish for. Some know that the company has been under new ownership/management when it was sold in 2017 to US Patriot. I stayed on for another 2 years as the Founder to help with it. It has been recently sold again. And I will not be continuing on with the company.
Most importantly I wanted to take this time to thank all of the customers over the years. Those who followed the brand, dealers, departments, units and the great people I met along the way. Thank You. I was incredibly lucky to serve and work with all of you. Without all of these pieces, it would have been nothing. And words cannot describe the gratitude I have for you.
Life is a gift and your time on this earth is short. Make it count. Although it may take longer, remember to always keep your character and integrity intact. And do your best to do what’s right, because its right, even when it’s not convenient.
I wanted to also put something out, because I have received several messages on other platforms wondering why I have not answered their emails. And now you know why. I am not leaving the Industry though. I will take some time to work on growing some projects and spend time with family. I will also be looking for other new opportunities to be an asset at another great company. Maybe it’s yours.
Those who still would like to contact me can email me at tacticalgear@gmail.com or DM me on one of the platforms out there.
Thank you again, Michael Wratten