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Archive for the ‘Advertiser’ Category

SIG SAUER Reinstated On Instagram

Tuesday, February 21st, 2023

With no explanation, SIG SAUER’s Instagram account was reinstated after being placed in indefinite suspension on Sunday.

It’s great to see they are back but it would be even better if Meta, the owners of IG and Facebook didn’t go after the firearms industry.

Instagram Suspends SIG SAUER Account

Monday, February 20th, 2023

On 19 February SIG SAUER and their fans on Instagram found this stark message.

No real explanation there; “account integrity and authenticity”? Sounds like they’re grasping at straws.

To further demonstrate how capricious Meta’s decisions are, SIG’s other accounts like SIG Academy are still operational.

While multiple firearms related accounts have recently had content deleted, suffered restrictions, or been suspended outright by IG, this is the first time they’ve take down an entire account for a major manufacturer.

YouTube on the other hand has been on a tear, deleting the accounts of multiple firearms-related accounts.

Do You Need A New Med Pouch?

Monday, February 20th, 2023

MATBOCK’s Graverobber Hipster is the ultimate hip-worn medical bag.

Designed to fit around your waist, allowing for fast and easy access to your emergency medical supplies. Made from MATBOCK’s lightweight Ghost material you’d almost forget you were wearing it. In addition, this hydrophobic and superior strength medical bag will stand up to the test of time during many prolonged operations without degradation of materials.

Fits under most Assault packs in the small of your back when not in use.

Two movable spacers create division within the compartment and four bungee panels can be velcroed to any loop surface inside to keep your tools and supplies organized.

Mounted on 1.75″ Type13 webbing and using a COBRA GT buckle as a closure. The outside is covered in MOLLE and the lid unzips nearly completely open to give you full access to the contents. Kevlar Webbing on the inside of the belt to facilitate attaching pouches and ensure they stay in place.

Find out more about The Graverobber Hipster or any other MATBOCK product at www.matbock.com or contact the Sales team at sales@matbock.com.

Mystery Ranch x Dior Collaboration

Saturday, February 18th, 2023

BUILT FOR: Dior

This is not a drill! Announcing DIOR X MYSTERY RANCH

Combining the formal with the informal, the practical with the purely aesthetic, and the outdoor culture with the demands of luxury, the creative exchange born of this unique collaboration gives life to the bags inspired by Monsieur Dior’s love of nature.

What many would think of as an unlikely collab, we see it differently.

“This collaboration is a testament to two companies that care deeply about their crafts and the communities they serve. Working with companies like Dior is the ultimate recognition that we are doing what we set out to do: To design and build great packs and bags specific to the mission. The Dior collection is a thing of beauty. Mission accomplished.”

– Dana Gleason

The Dior x MYSTERY RANCH collection features the Gallagator backpack with our signature 3-zip design, Saddle Bag, Belt Pouch (also a 3-ZIP design), Wallet, and Tactical Belt, in two colorways, featuring a CORDURA® re/cor™ fabric that is entirely recycled, resistant and durable, and embroidered with a leather crest intermingling the seal of the two Houses.

TacJobs – Primary Arms Seeks Social Media Specialist

Friday, February 17th, 2023

Looking for an exciting and rewarding career? Primary Arms is searching for a Social Media Specialist to join our team! For more information and how to apply, go here.

FirstSpear Friday Focus: Beanie Leather Patch

Friday, February 17th, 2023

FirstSpear’s New American Made Beanie Leather Patch is live!

This incredibly soft beanie will keep your dome warm while wicking away moisture. It features a double-stitched edging with a premium laser engraved leather FS logo patch that is stylishly offset. The beanie is constructed from FirstSpear’s ACM 600 Merino Wool, proudly sourced in the USA. It’s perfect for a cold day at the range or bustling around town. It’s carefully constructed to strategically taper slightly longer at the neck to reduce cold drafts and to prevent it from riding up out of place when you’re on the move.

This beanie is available now, while supplies last.

The ACM-Warm 600 is FirstSpear’s warmest wool layer.

Visit FirstSpear to find America’s premier tactical gear and equipment.

Sneak Peek – SIG SAUER ROMEO9T

Thursday, February 16th, 2023

During our SHOT Show coverage there was a Red Dot Optic in the corner of a photo of SIG’s Next Generation Squad Weapons, leading many to ask what it is.

The ROMEO9T from SIG SAUER Electro-Optics is a Red Dot Optic designed specifically to satisfy an operational requirement for use with firearms chambered in .300 BLK. It offers the user the option of two separate zero settings.

These can be used to accommodate sub- and super-sonic ammunition, but could also be used for any situation where loads have different points of impact such as training and operational ammunition. Naturally, it can be used with weapons chambered in other calibers as well.

To accommodate the different points of impact, it features two different reticles (2 MOA Dot or 65 MOA Circle with 2 MOA Dot) with one emitter Red and the other Green. Consequently, there are two sets of windage and elevation adjustment dials.

The ROMEO9T is intended for night shooting, is NVG compatible, and features zero light leakage. Thanks to design and lens coatings, it doesn’t cast energy out the front.

Powered by a single CR123 battery, it features 15 dot brightness settings. Three are for night vision, with 15 daylight intensity settings. Additionally, there is a night vision override setting.

The adjustment buttons include slight protrusions indicating whether the button increases or decreases the intensity of the LED. These tactile adjustment buttons are also found on the ROMEOM17, an RDS designed for use with the Modular Handgun System.

The battery will run for 50,000 hours but there’s an internal battery on the circuit board which offers about another 10 hours and is great for battery swaps.

Above you can see the underside of the 7075 Aluminum housing along with the Mil Std 1913 attachment.

The ROMEO9T has been under development for the past couple of years but was delayed, like so many other projects in industry, due to COVID. However, this optic relies on the US supply chain including lens and circuit boards. That’s right, even the lens is from a domestic source. However, there is a Titanium shroud, but it’s machined here and everything is assembled in Oregon. It’s going to be expensive and will eventually be available commercially but was designed for a very demanding customer and they get first dibs.

TacJobs – Blue Force Gear Seeks Marketing Manager

Wednesday, February 15th, 2023

Blue Force Gear is seeking an innovative Marketing Manager to promote our company’s brand, products and services in the military, public safety and commercial market segments.  Blue Force Gear identifies opportunities, designs and manufacture the world’s lightest and most cutting-edge military equipment – all made here in the USA! We have a dedicated team committed to the mission of our nation’s armed service, law enforcement, prepared citizen, and sporting enthusiast. Also important to our company culture is the spirit of “Always Better” – a quest for constant improvement both in the workplace and in your personal lives.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding Marketing Manager will be someone who’s expertise translates into increased brand awareness and profitability.

Responsibilities:

·     Craft, curate and manage the brand image, look and feel in accordance with vision of  Director of  Marketing and CEO  

·     Evaluating and optimizing marketing and pricing strategies

·     Analyzing market trends and preparing forecasts

·     Generating marketing qualified lead to hand over to the Blue Force Gear Sales Professionals

·     Increasing brand awareness and market share

·     Developing and gaining advocacy from content creators for earned media

·     Coordinating marketing strategies with the sales, financial, public relations, and production departments

·     Developing and managing the marketing department’s budget

·     Overseeing branding, advertising, and promotional campaigns

·     Managing the marketing department’s staff

·     Preparing and presenting quarterly and annual reports to senior management

·     Promoting our brand at trade shows and major industry-related events

·     Keeping informed of marketing strategies and trends

·     Creating and editing original copy that is accurate, well-researched, and meets company needs and deadlines. 

·     Ensuring all public-facing marketing communications are consistent with an external writing style guide (MLA or AP) and the Blue Force Gear brand style guide. 

·     Speaking with internal and external parties to learn about their content needs. 

·     Conducting research to formulate ideas or support writing. 

·     Learning about the target audience for copy. 

·     Assisting in other aspects of the creative or research processes to create cohesive, accurate content for websites, social media, sales collateral, press releases, and advertising. 

Education and Experience:

·     Bachelor’s degree in marketing, finance, business administration, or similar

·     A master’s degree in a relevant field will be advantageous

·     At least four years’ experience in a Marketing Role

Skills:

·     Proficiency in electronic marketing automation software such as HubSpot Marketing, Emotive SMS

·     Understanding, knowledge, and execution of SEO best practices

·     Proficient in managing content creators and content distribution for on page and off page SEO

·     Affiliate Marketing knowledge and implementations

·     Extensive knowledge of marketing strategies, channels, and branding

·     Superb leadership, communication, and collaboration abilities

·     Exceptional analytical and problem-solving skills

Email resumes to sky@blueforcegear.com.