The past 24 months have brought new challenges, and the industry has been forced to adopt new methods to meet growing needs at both consumer and distribution levels.
Virginia Beach, Va. (January 2022) –SENTRY Tactical™, a leading manufacturer and distributor of products focused on protection, storage, and transportation of outdoor, military, and law enforcement equipment, has recently hired Brandon Shirey as Director E-Commerce Sales to support the brand expansion online.
Shirey is a military veteran having served in the US Navy. He has 20+ years in the Tactical / Shooting Sports industry, and was a former team member with the SENTRY Team while at BLACKHAWK! He holds a B.S in Business Administration and Information Technology from Old Dominion University. With a real passion for the outdoors, Brandon had founded and operated a camping / hiking outfitters business for 15 years with two store locations, most recently located in Northwest, Georgia.
“I am beyond excited to be working with the majority of the team I had the honor of working with for over 10 years at BLACKHAWK! Having worked with both the sides of the market, first as a supplier, supporting E-Comm and dealer sales requests, and secondly, as a retailer evaluating the programs available from numerous manufacturers while implementing them in my own stores, I know the challenges and necessities the distributors, dealers and retailers face,” noted Shirey. “Now, I have the opportunity to evaluate programs from both sides to create a win-win for our dealers, distributors, and consumers.”
“We have several key initiatives we want to launch with the E-Commerce Division,” stated Terry Naughton, President of SENTRY Products Group. “These are focused in three key areas. First, expanded support for dealer sales by implementing a drop ship program allowing dealers to offer a blend of stocked or drop ship items across the entire SENTRY product offering. Second, provide new tools to the dealer supporting product awareness, education and display. And, third, extending our consumer reach and product education through social media.”
Dealers who are interested in learning more about available programs like Drop Ship and additional media support can contact SENTRY Tactical directly at Info@sentryltp.com to be linked direct to Brandon.
To learn more about SENTRY Tactical™, or to become a dealer, contact us at info@sentryltp.com or visit sentrytactical.com.
