ESSEX JUNCTION, VERMONT (October 10, 2019) – Revision Military Limited (“Revision” or the “Company”), an ASGARD Partners & Co. (“ASGARD”) portfolio company, is pleased to announce the appointment of Amy Coyne as Chief Executive Officer (“CEO”).

Ms. Coyne has over 23 years of professional experience and has held several leadership roles touching all facets of the tactical equipment industry. Most recently, Ms. Coyne was selected to lead ASGARD’s portfolio company Wild Things, LLC, where she has led the team through the revitalization of an industry legacy brand now experiencing significant growth and success. Ms. Coyne previously was the Vice President of the Organizational Clothing and Individual Equipment (“OCIE”) Market at ADS Inc. (“ADS”). In that role, Ms. Coyne oversaw the entire OCIE market category for ADS, the premier equipment, procurement, support, and logistics solutions specialist to the U.S. Military and Department of Defense (“DoD”). She was responsible for establishing the strategic vision and developing executable plans for the OCIE market.

Prior to this role at ADS, Amy was President and CEO with Propper International. In this position, Ms. Coyne was responsible for leading and overseeing one of the largest official apparel and gear suppliers to the U.S. Armed Forces, which has manufactured over 120 million garments for the U.S. DoD – Army, Air Force, Navy, Marines, Coast Guard and Special Forces and law enforcement and tactical retail stores across the country.

“We think very highly of Amy, and her vast experience in the OCIE market coupled with her outstanding leadership skills makes her the best choice to step in as CEO of Revision’s eyewear business. We have no doubt that the team at Revision will thrive and grow under Amy’s guidance,” said Karan Rai, Founder and Managing Partner of ASGARD.

“I am thrilled to join the talented and passionate team at Revision,” said Amy Coyne, CEO. “We have a unique opportunity here at Revision to build upon the Company’s strong heritage and, with an intense focus on the optics business, expand our product offering and pursue new market channels.”

ASGARD acquired the eyewear business of Revision Military Ltd. on September 27, 2019, including the protective eyewear product line, the world-renowned Revision name and branding, the Essex, Vermont 53,000 square foot manufacturing operation and team of 130 employees. Under the guidance of ASGARD and new CEO Amy Coyne, the Company will expand capabilities to pursue new growth opportunities and support the needs of existing customers. Amy Coyne will maintain her role as CEO of Wild Things, LLC and continue her responsibilities with that company.

NEW YORK (October 1, 2019) – ASGARD Partners & Co. (“ASGARD”), a private equity firm based in New York, and Merit Capital Partners (“Merit”), a private equity firm based in Chicago, have partnered to acquire the eyewear business of Revision Military Limited (“Revision” or the “Company”), the world leader in protective eyewear solutions for military and tactical use. The transaction includes the sale of the protective eyewear product line, the world-renowned Revision name and branding, the Essex, Vermont 53,000 square foot manufacturing operation, and team of 130 employees. Under the guidance of ASGARD, the newly separated Revision eyewear business will continue day-to-day operations with its key management and existing manufacturing team.

Revision was founded as an eyewear company in 2001, and quickly became one of the primary suppliers of protective eyewear to military forces around the globe, including the U.S. Army, British Army, German and Swiss Armed Forces. Over the past decade, the Company has invested in advanced technology and equipment in the areas of materials, coatings and dyes to improve performance and become the leader in ballistic laser protective solutions ASGARD and Merit’s investment in Revision provides the Company with valuable strategic guidance and meaningful growth capital, reinforcing and expanding its capabilities to pursue new growth opportunities and support the needs of existing customers.

“Revision has long been an industry leader in protective eyewear solutions, saving the lives and eyesight of millions of servicemen and women around the globe. We are excited to work with the passionate and talented Revision team to pursue growth in new markets and develop the next-generation of eyewear technology. With a renewed focus on protective eyewear and dedicated capital resources, we believe Revision is well-positioned for growth in the years to come,” said Karan Rai, Founder and Managing Partner of ASGARD.  

Ben Yarbrough, a Managing Director at Merit, said, “Revision represents a great opportunity for growth and expansion in this market.  We are proud to partner with the ASGARD team, who knows the military personal protective equipment market exceptionally well and brings a focused strategic and operational vision to the Company.”

Montreal, Quebec, Canada (October 1st, 2019) – Revision—a world leader in Soldier System solutions and equipment— announced today that it has sold its protective eyewear business to ASGARD Partners & Co., a private investment firm based in New York. “This divestiture supports our strategy to sharpen our portfolio and fund expanded capabilities and growth initiatives around enhanced warfighter survivability and lethality,” said Revision CEO, Jonathan Blanshay.

The transaction includes the sale of the Essex, Vermont manufacturing operation and the protective eyewear product line, along with the Revision TM and branding. The newly separated Revision eyewear business will continue day-to-day operations with the legacy management and manufacturing team in Essex, Vermont. “Revision eyewear has become the world-wide leader in military eye protection, and is a valuable and recognized industry brand,” said Blanshay. “As a stand-alone business with the support and direction of ASGARD Partners & Co., Revision eyewear will be in a better position to pursue strategic growth opportunities.”

Blanshay continued, “We recognize that the divestiture of a core business is a complex process, and want to assure our partners and stakeholders that it is a priority for us to move through this transition as swiftly and smoothly as possible. Our dedicated team remains committed and available in order to maintain business-as-usual throughout this period. We are incredibly excited to re-launch shortly with a new company name and look forward to the opportunity to build a world-class brand focused on our active, integrated head-borne and torso systems, power management and communication solutions.”