BOULDER CITY, Nev. – August 20, 2025 – SHOT Show® Industry Day at the Range, the premier hands-on event held annually the day before SHOT Show®, has officially opened exhibitor registration for its 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. In addition to opening registration, a limited number of shooting positions are now available.

Industry Day provides exhibitors with a unique opportunity to launch new products, create content with top-tier media and influencers and connect directly with SHOT Show attendees in a dynamic, hands-on environment. The event continues to drive early engagement and momentum that carries into the show floor and beyond.

A select number of shooting positions are now available, including:

• Exclusive Shooting Bay
• 10×20 Shooting Area
• Shared Bay
• 10×10 Shooting Area
• 10×10 Airgun

“Industry Day consistently gives companies the platform to generate buzz and build key relationships before SHOT Show even begins,” said Kelsey Puryear, Industry Day at the Range co-owner. “Shooting positions are limited, and we encourage interested exhibitors to secure their spot early for the industry’s most influential range event.”

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Shooting Positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com. 

BOULDER CITY, Nev. – August 13, 2025 – SHOT Show® Industry Day at the Range, the premier hands-on media and buyer event held annually the day before SHOT Show®, has officially opened exhibitor registration for its 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. In addition to booth space, several high-impact sponsorship opportunities are now available for brands looking to elevate their visibility ahead of the industry’s biggest week.

Industry Day offers exhibitors a unique platform to launch new products, create content with top-tier media and influencers and engage directly with buyers and industry leaders in a dynamic, hands-on environment. The event continues to drive early momentum and engagement that carries into the trade show floor and beyond.

A select number of sponsorships are now available, including:

First Shot: kick off the event through selection of the First Shot honoree with exclusive brand recognition in the opening moments of the day.

App Sponsor: Features the sponsor’s branding prominently within the official mobile app

On-Ground Transportation Sponsor: boost visibility with branded shuttles and signage seen across the venue.

“Each year, Industry Day plays a critical role in helping brands stand out before the SHOT Show floor opens,” said Kelsey Puryear, Industry Day at the Range co-owner. “Exhibitor space and sponsorships are limited, and we encourage companies to take advantage of the opportunity to be part of the industry’s most influential range event.”

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Sponsorship opportunities are also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com. 

BOULDER CITY, Nev. – April 15, 2025 – SHOT Show® Industry Day at the Range, the annual event leading up to SHOT Show®, is excited to announce that registration for new exhibitors is now open. The 21st annual event will take place on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Building on the success of last year’s event, which attracted over 2,600 attendees, Industry Day continues to be the ultimate platform for industry professionals, media and buyers to preview cutting-edge products before they officially launch.

With over two hundred leading brands expected to exhibit, Industry Day offers an unparalleled opportunity for exhibitors to showcase their latest innovations while connecting with key industry stakeholders and generating buzz around their products.

The National Shooting Sports Foundation (NSSF) has renewed its title sponsorship of the event through 2028, continuing to make Industry Day at the Range the only range event officially associated with SHOT Show. This partnership allows for the vetting of all attendees through NSSF’s registration system to ensure that only qualified, invited guests attend.

“As we prepare for the 21st annual Industry Day, we are excited to welcome both new and returning exhibitors to the range,” said Kelsey Puryear, Industry Day at the Range manager. “This event continues to be a platform for connecting with industry professionals, media and buyers, and we look forward to seeing everyone at the 2026 event.”

In response to exhibitor feedback, the event will remain invitation only, but with an exciting new change. The afternoon portion will now be open to all SHOT Show attendees, including buyers and additional team members. This adjustment allows exhibitors to invite more guests who may have previously desired to attend. The morning session will remain dedicated to media, influencers and ambassadors. All attendees must be registered for SHOT Show, and non-exhibiting manufacturers are not eligible to participate.

New exhibitors are encouraged to secure their space promptly as availability is limited. The 2026 Industry Day at the Range will once again be held the day preceding SHOT Show at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 19, 2026.

New exhibitors can register now to secure their space. Sponsorship opportunities are also available. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.