Coming Spring 17, the infamous BAC in Tiki, a very nice Orange, to the commercial line.
If that doesn’t float your boat, there will also be Black, Grey and Navy.
ORSM – Arc’teryx
August 3rd, 2016ORSM – Mystery Ranch Introduces Desolve Camo For Hunting Line
August 3rd, 2016
This Metclaf Hunting Pack from MR features the new Guide Light frame which is 30% lighter than the NICE frame and is available now.
Starting Spring 2017, you’ll be able to get MR’s great hunting pack line in Desolve Camo which originated in New Zealand. Here, you can see the Bare variant. As you can see, it includes several different elements in the pattern. I’d say, they are going after OptiFade.
So far, only Hunter’s Element, a New Zealand brand, has announced clothing in the pattern.
Outdoor Retailer Summer Market 2016
August 3rd, 2016So far this week, we’ve offered quite a few previews of new gear being exhibited at this year’s Outdoor Retailer Summer Market, here in Salt Lake City, Utah.
The doors just opened to the show and so begins our live coverage.
Skeleton Optics Partners With MultiCam to Feature Sunglasses with Distinctive Camo Patterns
August 3rd, 2016Skeleton Optics, an American-owned performance eyewear company producing innovative, high-performance sunglasses for outdoor enthusiasts, has announced a new partnership with MultiCam®, a leading developer of military-grade camouflage patterns. The partnership allows Skeleton Optics to use three unique MultiCam color patterns for its Special Edition frames, offering customers a choice of design-specific camouflage patterns for an enhanced outdoor experience.
The Skeleton Special Edition frames featuring MultiCam camouflage patterns will be offered on Skeleton’s popular DECOY frame style, which offers the perfect blending of style and performance. Color and pattern choices include the DECOY-MultiCam Alpine™ Edition, developed for snow-covered environments, the DECOY-MultiCam Black™ Edition, designed for law enforcement officers and high-risk environments, and the DECOY- original MultiCam Edition, developed for a wide range of environments. DECOY-MultiCam Special Edition sunglasses have a MSRP of $180.00 and are available for purchase at www.skeletonoptics.com.
According to Skeleton Optics President and CEO Mark Llano, a MultiCam brand ambassador and co-founder of SERKET Racing, a regular entry in the Porsche GT3 Cup Challenge USA by Yokohama, the partnership between Skeleton Optics and MultiCam offers Skeleton Optics a range of premium camouflage patterns that complement Skeleton’s flexible, Grilamid material frames. “We’re very excited about our partnership with MultiCam,” says Llano. “Leveraging MultiCam’s unique camo patterns with our technology-based designs offers our customers a superior line of sunglasses for any outdoor environment.”
Ernesto Rodriguez, Brand Manager at MultiCam, agrees, adding, “This is indeed a great fit for both MultiCam and Skeleton Optics. Their innovative lens and frame designs give us a terrific platform for extending our brand into the premium sunglass category.”
With the launch of the Special Edition DECOY MultiCam frames, Skeleton Optics continues its pursuit of the finest, high-quality materials. For lens technology, this includes polarized lenses with Tri-Pel technology, manufactured by Carl Zeiss Vision – the recognized world leader in optical technology – while the handcrafted frames are designed and manufactured in Italy.
See more of what you’ve been missing at www.skeletonoptics.com.
NEMO Equipment – Helio LX Pressure Shower
August 3rd, 2016Many of you are familiar with the Helio Pressure Washer from NEMO Equipment. At the Outdoor Retailer Summer Market which begins today, NEMO will unveil their new LX version which doubles the original model’s 11 liter capacity to 22 liters. They’ve also increased the pressure by 20%.
Lifestraw Introduces Lifestraw Go Water Bottle At Outdoor Retailer Summer Market 2016
August 3rd, 2016LAUSANNE, Switzerland (July 27, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will debut the LifeStraw Go water bottle, utilizing a two-stage filtration process that removes bacteria and protozoa to make microbiologically contaminated water safe to drink, while also reducing organic chemicals, chlorine and bad taste. Being unveiled at Outdoor Retailer Summer Market, Aug. 3-6 in Salt Lake City, the LifeStraw Go bottle is available in five colors (blue, pink, purple, green and gray), to appeal to a variety of consumers in a wide range of outdoor pursuits. Available for $49.95 at retail locations throughout North America, including REI, and online at www.lifestraw.com, it will be on display at booth #39181.
The LifeStraw Go is engineered for a broad range of activities, from hiking, running, backpacking, emergency preparedness and traveling to everyday hydration at work, home or the gym. LifeStraw Go weighs less than 8 ounces and holds 22 ounces of filtered water that meets stringent U.S. EPA standards. It features a flip top bite valve and carabiner, is BPA free and contains no chemicals. Its raw materials meet U.S. Food and Drug Administration regulations.
“With an upgraded two-stage filtration system, the LifeStraw Go delivers increased confidence to outdoor enthusiasts and those living an active lifestyle who are seeking safe drinking water on-the- go,” said Alison Hill, LifeStraw’s managing director. “It furthers our commitment to be proactive in innovation, develop great technology that cultivates trust in our brand amongst consumers, while expanding our efforts to provide safe water to developing communities and children around the world.”
In the two-stage filtration process, stage one is a hollow fiber membrane that removes 99.9999 percent of bacteria (E. coli and salmonella), 99.9 percent of protozoa (Giardia, Cryptosporidium, etc.), and reduces turbidity by filtering particulate matter larger than 0.2 microns. Stage two is an activated carbon capsule that reduces chlorine, organic chemical matter (like herbicides and pesticides), and bad taste. The hollow fiber membrane will filter up to 264 gallons throughout its life, while the carbon capsule will filter 26 gallons. Replacements are available for both.
lifestraw.com/products/lifestraw-go
TALON Grips Launch In Cabela’s
August 3rd, 2016STEAMBOAT SPRINGS, Colorado (August 2, 2016) – TALON Grips, Inc., the manufacturer of custom overlay grips for over 200 different firearms, has partnered with Cabela’s to offer TALON Grips in 74 Cabela’s retail locations in the US and Canada.
The product rollout occurred July 24, 2016. TALON Grips will be available at Cabela’s for leading firearms brands including Glock, Ruger, Smith & Wesson, and Springfield Armory.
“We are very proud to partner with Cabela’s. They are a leader in outdoor recreation and shooting sports retail. They offer a quality product assortment, excellent customer service, and provide an unrivaled shopping experience,” said Gillian Morris, Vice President of TALON Grips. She continues “The Cabela’s retail staff is very product driven and knowledgeable making Cabela’s an ideal retail partner for TALON Grips.”
“Cabela’s is committed to providing shooters with the best products in the industry. We strive to meet the needs of all shooters; competitive and recreational alike,” said Brad Nab, category manager for Cabela’s. “TALON Grips provides a unique product that allows a shooter to gain the feel of custom stippling without the cost. The flexibility to remove the grips allows you to change textures without ruining your grip frame while you find that perfect feel. Cabela’s is happy to offer this great product to our customers.”
About Cabela’s
Cabela’s Incorporated is a leading specialty omni-channel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise and has long been recognized as the World’s Foremost Outfitter. The company is famous for the strength of its brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.
About TALON Grips
TALON Grips was founded by a law enforcement officer, competitive shooter, firearms instructor, and armorer to enhance shooter comfort, consistency, and weapon retention. The patented TALON Grips provide maximum grip coverage in custom designs for over 200 firearms. The precisely cut designs are available in rubber and granulate textures for different applications and user preferences. TALON Grips improve weapon retention, encourage quicker target acquisition, and allow more accurate follow up shots with better recoil mitigation.
Founded in 2009 and located in Steamboat Springs, CO, TALON Grips are 100% made in USA. TALON Grips are used by the US military, law enforcement, competitive shooters, and firearms enthusiasts. TALON Grips are available at select retailers or direct at www.talongungrips.com.
