August 08, 2020 (Coppell, TX)
FOR IMMEDIATE RELEASE
For inquiries: Daniel Shaw DShaw@gunmagwarehouse.com

It’s the longest-running “gun-related” podcast still publishing new episodes. It’s had well over 3 million downloads and maintains an unmatched, encyclopedic archive of material relevant to the responsible armed citizen. It is equally significant to military personnel, peace officers, and anyone interested in awareness and personal defense. It has featured guests the like of Ken Campbell, Rob Leatham, Dave “Boon” Benton, Byron Rogers, Kerry Davis, Steve Fisher, Varg Freeborn (now the co-host!), and many more.

You knew it as Gunfighter Cast. Now it is The Mag LifePodcast ? and the latest episode is one of the best yet.

The most recent installment, Episode 165, is about thinking beyond the 4 firearm safety rules. It’s about advanced safety, we mean safety in the context of fighting the gun.
Not just the 4 Rules of Gun Safety, but rather the 4 Rules of Gun Safety as taken to its most exigent extreme: the moment when deadly force is called for.
“That’s what separates the rockstars from the groupies,” says Host and Founder Daniel Shaw. “It’s weapon handling and weapon safety under extreme, life-threatening conditions.”
? Can you safely move through and around other people who are themselves moving unpredictably with your weapon out ? without sacrificing your lethality in relation to the threat?
? Are you confident you know when drawing your weapon is appropriate and when it might make the situation worse, even during an event that might make unholstering seem to be the obvious choice?
? Can you make confident, fluid transitions from one method of moving with the gun to another to mitigate safety problems in your fighting environment? Position Sul, temple index, high port, low ready…none of them are a one-size-fits-all technique.
? Can you balance what’s personally safe for you vs. what’s safer for those around you while maintaining effective lethality for your threat?
? Are you aware of your own skill deficits? Are you at least aware that you do have some?
The four rules of gun safety are far less likely to stand up to real-life use if there is no clear understanding of contextual relevance in the face of environmental constraints. The phrase “keep your muzzle pointed downrange” and “keep your weapon pointed in a safe direction at all times” are both good in principle, but they should actually be replaced with Keep your muzzle pointed in the relative safest direction for your situation.
That’s why we hope you’ll listen to Beyond the 4 Rules of Gun Safety. Episode 165 on The Mag Life Podcast (formerly Gunfighter Cast).
Look for new episodes every Thursday.
Know someone who would be a good guest? Contact host Daniel Shaw, DShaw@gunmagwarehouse.com.


(SAN ANTONIO, Texas, Aug. 11, 2020) — Today, Angel 7 Industries, LLC (A7) announces its partnership with PPG to provide coatings and other supply materials for i-RMR™, its next-generation lens technology. The partnership will begin with PPG supplying specific coatings for specific applications for military and law enforcement eye protection, in addition to some existing products.



Currently Matt is responsible for executive management of Elite Defense, HEL Technologies and I2G Systems and has spent over 20 years in the national security sector. Those black leather gloves get in the way when he’s lighting his cigar, but Matt leaves them on to keep up appearances.
Dean joins the team with more than 20 years of experience developing and managing technology, project execution, marketing and product distribution for various cutting-edge brands including L-3 EOTECH and most recently Elite Defense and HEL Technologies. Dean pities the fool who tries to out-tech him.
Dennis is a US Army veteran and is a founding member of HEL Technologies and President of Elite Defense. Previously, Dennis managed international sales for L-3 EOTECH and brings 15 years experience in holographic technology markets. Dennis is “on permanent vacation” from the veterans hospital so that he can bring EOTech back to the international market.
Ed is a US Army veteran and has 20 years in the outdoor industry. Ed’s previous background as VP of Marketing, Sales, and Customer Service at L-3 EOTECH will prove invaluable in taking EOTECH to the next level. Mirrors have been installed throughout the facility so that Ed can check his hair on an ongoing basis.
With over 15 of John’s 17 years in the outdoor industry spent at L-3 EOTECH with roles in sales, marketing and product development, John’s background and experience will be a major asset as he leads the marketing and product teams. John loves the smell of holography in the morning.
Lisa brings 20 years of outdoor industry experience working at Freedom Group managing brands such as Remington, Marlin, Bushmaster and DPMS and more recently L-3 EOTECH as Marketing Communication- Brand Manager. Lisa denies that she blackmailed the team into letting her tag along, emphasizing that she’s forgotten more about marketing then the rest of the team knows put together.
Frank is a Marine Corps Veteran, and has over 20 years of industry experience, including a highly successful track record in Government, Law Enforcement and Commercial sales within the US and overseas. He demonstrates an extensive knowledge in weapons systems and associated weapon accessories, when he is not narrating old, over-the- top TV shows.
Andy has over 20 years of very successful industry experience, including executing sales growth plans through one of EOTECH’s largest European dealers. He has been with Elite Defense since 2016 and brings significant product and market expertise. Andy has a “side hustle” as a special effects expert, which is handy in getting the team out of trouble when they travel together.
Jon is a Marine Corps veteran, and has over 11 years working in the industry, with extensive experience developing products for US & Allied Governments. He has delivered numerous products currently in service with US Special Operations Forces. He refuses to update his uniform to something from this century.















































































































