SureFire

Archive for the ‘Outdoor Retailer’ Category

ORSM 21 – Juggernaut.Case

Tuesday, August 10th, 2021

This is Juggernaut’s first commercial tradeshow, but I’ve got to show you two awesome products that are assembled together and as much military as civilian.

The Inductive Charge PALS Armor Plate Carrier Phone Mount features charging embedded into the mount arm with the cable terminating to a USB-A connector for use with standard external battery packs. It’s PALS compatible for direct mounting.

It’s paired with the PALS Pack Platform which is built by Mystery Ranch specifically for Juggernaut to offer a mounting option for those who don’t have a standard PALS platform like an armor vest. The PALS Pack Platform mounts at the chest area of a pack and takes the place of the sternum strap.

ORSM 21 – Mountain Trooper Tent from Timber Ridge

Tuesday, August 10th, 2021

The Timber Ridge Mountain Trooper Tent might take you back to those days at summer camp as a kid, but it’s the way to go if you’ve got cots and want some room to move around. You’re definitely in car camping country here.

This single layer tent is made from ripstop poly canvas. It features a take-down, aluminum frame with a removable PVC floor. There are four large flapped and screened windows for ventilation and zippered front opening flaps.

ORSM 21 – Torrens Thermal Crew Jacket by Mustang Survival

Tuesday, August 10th, 2021

Featuring body mapped Alpha insulation from Polartec, the Torrens Thermal Crew Jacket features a DWR coated shell. An elasticized hem keeps the weather out and there’s a maritime loop to attach an engine cutoff lanyard.

You’ll find zippered hand warmer pockets as well as an internal zippered pocket at the right chest. For those blustery days, there are thumb loops.

Offered in Men’s and Women’s sizing, with or without hood. Colors are Black, Mid Gray and Ocean Blue.

ORSM 21 – Herschel Insulated Pop Quiz Coolers

Tuesday, August 10th, 2021

Herschel, the brand known for daypacks and luggage has entered the soft-sided insulated cooler market with the Pop Quiz line.

Offering room for a 12-pack they’ll be available in a variety of colors, including a Woodland-style camouflage.

For those of you who really love your adult beverages, there’s a 30-pack version as well.

2021 Outdoor Retailer Summer Market

Tuesday, August 10th, 2021

I made it to Denver for the 2021 Outdoor Retailer Summer Market, the first in-person event for OR in over 18 months. But even this show isn’t going to see exhibitor or attendee numbers as in years past. Brands had to make decisions months ago on whether or not to attend and continued false promises of opening society drove most major brands to sit this one out. With hysteria looming over the COVID-19 Delta variant, many more are afraid to come out as Colorado remains mask free for the vaccinated.

While I’m sure I’ll find some great new gear at OR, it will be an interesting show.

NexTex Innovations Presents New TurboDry Technology Collections at Outdoor Retailer Summer Market

Monday, August 9th, 2021

NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs and manufacturers to bring textile innovations to market will introduce its expanded collection of TurboDry technology performance materials at the Outdoor Retailer Summer Market, August 10-12 in Denver Colorado.

TurboDry technology is a patent-pending fabric construction that harnesses the same capillary forces as the root systems in trees and move moisture away from skin keeping users dry, comfortable, and more equipped to efficiently maintain their core body temperature. The core mission of TurboDry technology – and all NexTex products – is to provide consumers with the most comfortable, sustainable performance textiles.

At the Outdoor Retail Show, NexTex will introduce six new TurboDry technology collections including 100% polyester constructions, single jerseys, natural and synthetic blends, woven-like knits, and narrow elastics.

“Since we launched TurboDry in January of 2020, we’ve received a tremendous amount of positive feedback from our brand partners and consumers with regards to the technology’s performance,” said Chad Lawrence, NexTex CEO. “We are pleased to extend the collection to provide consumers with the most comfortable sustainable performance textiles.”

NexTex won a 2021 Outdoor Retailer Innovation Award in the Function category for its TurboDry technology, selected among 39 finalists in the function category.

The 100+ fabric and elastic offerings in the TurboDry technology portfolio serve as a foundation for apparel and accessories development for all walks of life. To learn more about how TurboDry can elevate your products schedule a meeting for the show at turbodry.com/contact, or stop by our Booth 50035-UL.

Big Agnes Introduces First-Ever Backpack Collection in Spring 2022

Monday, August 9th, 2021

STEAMBOAT SPRINGS, Colo. – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is pleased to introduce a line of technical backpacks for Spring 2022, a first for the 20-year-old brand. The collection of six backpacks ranges from 20-liters to 63-liters in capacity, made wtih GRS certified recycled nylon fabric nylon fabric. Core to the collection is the inclusion of a “Trash Can” accessory on most models and a campaign, in conjunction with Leave No Trace, aimed at reducing litter on public lands.

“Our new pack line leverages over two decades of product design and development experience,” said Bill Gamber, co-founder and president of Big Agnes. “The market is full of some impressive products but we’re bringing fresh new ideas and a commitment to recycled fabrics to the category. As a brand we’re excited to finally have backpacks to complement and carry all our award-winning gear.”

The Big Agnes pack collection will feature 45-liter to 63-liter backpacks designed to provide comfort for multiday excursions, along with two technical daypacks for hiking and travel. The 45-liter to 63-liter backpacks will also be offered in women’s specific fit models which have been optimized by Big Agnes’ female designers. The main packs fabric is GRS certified, recycled Mipan® regen robic high-tenacity nylon containing a solution-dyed ripstop grid.

Essential to the pack design is the proprietary Load Wrangler and Load Wrangler+ suspension systems that provide an easy to set, precise fit for a well-balanced load that remains comfortable throughout a full day on the trail. All of this is delivered through innovative design that has come to life through functional features like the HOIST COMPRESSION SYSTEM and OPEN RANGE hip belt systems. Hydration bladder sleeves, accessible pockets, daisy chain webbing and other core features are also included.  

The Big Agnes packs collection includes:

• Prospector 50 liter and Women’s Sun Dog 45 liter – ultralight backpacking packs designed for shorter-duration overnight pursuits

• Parkview 63 liter and Women’s Garnet 60 liter – lightweight backpacking packs designed for extended backpacking excursions, featuring custom-injection molded frame sheets anatomically engineered to fit the body and maximize torsional stability 

• Impassable 20 liter – A top-loading daypack with an internal laptop/hydration sleeve and compartmentalized storage, perfect for day hikes and everyday travel

• Ditch Rider 32 liter – A minimalist, roll-top daypack with an internal laptop/hydration sleeve, designed for versatility on and off the trail, streamlined for all-day comfort 

A unique product launching alongside the packs is the 7-liter Big Agnes Trash Can, an easily attachable and packable accessory for collecting litter on the trail and in camp. The Trash Can is made from the same fabric as the packs and will be included with all 45-liter to 63-liter packs, but also sold separately as an accessory. 

“Our Trash Can has one purpose – to clean up our public lands and give back to a global organization that’s working to help make it happen,” said Gamber. “We wanted to provide an easy way to collect the large and small garbage that’s littered along trails, rivers and in campgrounds. Through some post work product testing, our employees determined that the Trash Can holds at least 36 crushed aluminum cans.” 

The Trash Can is the latest environmentally conscious offering from Big Agnes, joining the brand’s TwisterCane™ BioFoam Pad and Solution Dyed Fabric Tents that both launched earlier this year and provide a multitude of sustainable benefits. For the backpack launch, Big Agnes is partnering with Leave No Trace by donating a portion of sales from every pack and Trash Can to assist in its global efforts to sustain healthy public lands. All Trash Cans will include an informational card to help drive awareness of Leave No Trace’s mission and to help educate consumers on backcountry best practices.

“Big Agnes has been a longtime partner of Leave No Trace and we’re excited to collaborate with them on their upcoming pack launch,” said Dana Watts, Leave No Trace Executive Director. “We love the energy and commitment they have put into reducing trail and campground litter and we’re excited to be a partner in their education campaign.” 

See SureFire at Outdoor Retailer Summer Market

Friday, August 6th, 2021