BOULDER CITY, Nev. – November 13, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on, new product event held annually the day before SHOT Show® will take place on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Media and attendee details for the 2026 event are now available.

Sponsored by the National Shooting Sports Foundation® (NSSF®) and officially associated with SHOT Show, Industry Day at the Range is the largest and most influential one-day trade event in the hunting and shooting sports industry. Each year, manufacturers gather to showcase new products in the shooting, hunting and outdoor market, giving invited media and attendees an exclusive opportunity to test and evaluate products before anyone else in the industry.

Industry Day at the Range offers attendees the opportunity to test, shoot and evaluate the latest firearms, ammunition, optics and outdoor gear in a real-world setting. Media and attendees can meet directly with product managers and company representatives to gain in-depth knowledge and firsthand experience with the newest innovations.

The event is divided into two sessions:

Morning Session, beginning at 8:30 a.m., reserved exclusively for invited media, brand ambassadors and influencers.

Afternoon Session, beginning at 12:00 p.m., open to invited buyers and trade attendees from the shooting, hunting, law enforcement, military and tactical markets.

“Industry Day at the Range continues to be the premier opportunity for media, buyers and industry professionals to experience the newest innovations before SHOT Show begins,” said Kelsey Puryear, Industry Day at the Range co-owner & event manager. “Each year, we look forward to providing an environment where meaningful connections and hands-on product experiences set the tone for the week ahead.”

Attendance at Industry Day at the Range is by invitation only, and all participants must possess an approved SHOT Show badge. Media and attendee invitations are managed directly by exhibiting companies. Those who wish to attend should contact an exhibiting company prior to November 15, 2025, to request inclusion on that company’s invitation list. Media and attendees who attended the previous year will automatically receive invitations for the 2026 event.

Supported by the NSSF as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Exhibitor positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com. 

BOULDER CITY, Nev. – October 24, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is excited to announce that a limited number of exhibitor shooting positions remain available. The annual event will take place on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.

As the only official range event associated with SHOT Show, Industry Day at the Range offers an unmatched opportunity for exhibitors to launch new products, connect with influential media and attendees and gain early momentum going into SHOT Show. This exclusive event provides direct, hands-on exposure in a real-world shooting environment that maximizes brand visibility and industry impact.

A select number of positions are available, including:

Exclusive Shooting Bay; 25 and 100 yards

10×20 Shooting Area; 25-1,000 yards and Clay Targets

10×10 Shooting Area; 25-1,000 yards and Clay Targets

10×10 Airgun

10×10 Non-Shooting

10×10 Less Lethal

ATV/Truck Demo Track

“A limited number of exhibitor positions are still available for the 2026 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “We encourage exhibitors to secure their spot early and take full advantage of the opportunity to get in front of key industry decision-makers ahead of SHOT Show.”

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com. 

Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager

Email: Kelsey@shotshowrangeday.com

BOULDER CITY, Nev. – September 26, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce Colt-CZ Group as a Supporting Sponsor of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.

Colt-CZ Group is one of the world’s leading manufacturers of firearms and ammunition for military and law enforcement, personal defense, hunting, sport shooting and other commercial uses. With its strong portfolio of renowned brands such as Colt, CZ (?eská zbrojovka), Dan Wesson, Sellier & Bellot and Colt Canada, Colt-CZ Group is known for its precision engineering and innovative firearm solutions. The company’s commitment to quality and excellence aligns perfectly with the spirit of Industry Day at the Range.

Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.

“We’re thrilled to welcome Colt-CZ Group as a Supporting Sponsor for the 2026 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “Its legacy of delivering top-tier firearms and ammunition, combined with its dedication to innovation, makes it the perfect partner for Industry Day at the Range.”

As a Supporting Sponsor, Colt-CZ Group reinforces its role as an industry leader committed to providing the highest quality products for a wide range of users. Its participation in Industry Day highlights its dedication to engaging with the most influential voices and decision-makers in the firearms community.

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.