29 June 2015
Designed and built in-house, PenCottCamo.com is the new central, brand-hub for the PenCott® family of camouflage patterns from Hyde Definition Ltd.
This is the first time that the PenCott® pattern family has had its own dedicated website, and greatly expands and improves upon the PenCott® pattern content that has been previously held on the HydeDefinition.com website. Among other enhancements, the new site features an in-depth look at the development of the patterns, what makes them so effective and where the name ‘PenCott’ comes from.
Another key highlight of the new site is the wide-ranging and ever growing gallery of submitted photographs showing the performance of the patterns in-the-field around the world. There’s even an interactive map of the world that lets you select to see photos of the patterns in use by country (and by state in the US).
A useful section of the site for Makers is the page covering the range of different PenCott® pattern fabrics and materials that are now available – as well as links to sources where they can be bought.
Consumers will find the full, up-to-date listing of PenCott® garment and gear producers – with links off to their websites – an invaluable resource for getting kitted up in PenCott®.
Finally, the Blog section of the site will present all of the latest news related to the PenCott® patterns, as well as additional original content relating to the field of camouflage history, design and technologies.
With the launch of the separate PenCottCamo.com site, the legacy HydeDefinition.com site will be revamped and refocused to cover the consultancy services and other camouflage projects that Hyde Definition works on.