ANOKA, Minnesota – May 4, 2020 – Federal Ammunition and Reeds Family Outdoor Outfitters partner together to sponsor the incredible exhibition shooting duo, the Gould Brothers. The brothers have been entertaining fans for more than a decade with their one of a kind trick shooting shows and fun YouTube videos. Steve and Aaron Gould will now entertain crowds throughout the United States flying the flags of two Minnesota mainstay outdoor companies.

Following in the footsteps of legendary exhibition shooter Tom Knapp, Steve and Aaron Gould have picked up that mantle and continue performing trick shots that amaze audiences with their energetic live shows. “We watched Steve and Aaron hone their craft over the years and Federal is excited to join forces with them,” says Jason Nash, Vice President of Marketing at Federal Ammunition. “We are happy to watch them make incredible shots with Minnesota made products.”

“There is nothing like attending a live show in person,” says Adam Arnold of Reeds. “The Gould Brothers are great at entertaining and engaging with audiences with an unmatched in-person experience. It’s amazing to see how they have included their live show interaction and fun into their YouTube channel to make shooting fun and educational. Reeds is excited to cultivate and grow their shooting creativity and innovation.”

“Pulling off incredible shots requires incredible ammunition and we couldn’t be more excited to take our careers to the next level with Federal. Our dream to become professional exhibition shooters started at the annual Reeds Gun Fair event, watching an incredible man shoot Federal ammunition and now, here we are, working with both Federal and Reeds. A dream comes true! We are so excited to represent both iconic Minnesota companies that have been serving outdoor enthusiasts and shooters for more than a combined 150 years.”

Reeds Family Outdoor Outfitters is one of the oldest, most renown outdoor outfitters in the nation. Family-owned, customer-driven for over 65 years, Reeds offers complete hunting, fishing and apparel departments at ReedsSports.com. Although Reeds is tucked away in the quaint Northwoods community of Walker, Minnesota, on the shores of one of America’s top fishing lakes, beautiful Leech Lake, but is an award-winning top national retailer.

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.federalpremium.com.

ANOKA, Minnesota – April 6, 2020 – A recent report released by Southwick Associates identifies Federal as the top rifle ammunition brand in today’s marketplace. Federal led the rifle ammo category after Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through its online HunterSurvey.com and ShooterSurvey.com consumer panels.

“We’re proud to see the results of the Southwick study and that Americans are choosing Federal now more than ever,” said Vice President of Marketing Jason Nash. “Our focus has always been on those who use our products in the field and on the range. If we meet their needs, they’ll have a great experience with our brand.”

The Federal brand family of rifle ammunition, including Federal Premium, Federal, Fusion and American Eagle, were purchased by more than 33 percent of the surveyed consumers to lead all rifle brands.

“This report confirms we’ve accomplished what we’ve always worked hard to achieve,” said Federal Centerfire Rifle Product Director Mike Holm. “Our ammunition offers consistent, accurate performance for all types of recreational shooting, hunting and self-defense. Our factory workers are extremely proud of the fact that our quality ammunition continuously leads the market and delivers on the expectations of our consumers.”

More than 30 ammunition brands were examined in the Southwick Associates 2019 Hunting & Shooting Participation and Equipment Purchases Report. Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at www.southwickassociates.com.

Federal’s latest ammunition introductions for 2020 are sure to impress their loyal customer base. New product highlights include:

Terminal Ascent – Bonded construction penetrates deep, while the patented Slipstream polymer tip initiates expansion even at lower velocities and long range. AccuChannel groove technology improves accuracy and minimizes drag. Available in eleven of the most popular hunting cartridges and as component bullets.

Swift Scirocco II – High ballistic coefficients produce flat trajectories, while retaining more velocity and energy downrange. Available in nine loads from 243 Win. to 300 Win. Magnum.

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.federalpremium.com.