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100% Growth: The IWA Pavilion at SHOT Show Returns for a Second Round in 2025

Thursday, November 7th, 2024

Nuremberg, 5.11.2024: The ‘IWA Pavilion’ organized by Nürnberg Messe GmbH at SHOT Show 2024 was established in response to the withdrawal of funding for a German joint stand by the Federal Ministry for Economic Affairs and Climate Action. It ensured the participation of various companies at one of the most important trade fairs in the USA and reinforced the international growth of the hunting and shooting sports industry. It was already clear early on that the funding would also be absent for 2025. Thus, the joint stand will return for SHOT Show 2025. With 19 exhibitors from Germany, Italy, Bosnia and Herzegovina, Estonia, Switzerland, the Netherlands, the USA, Austria, and Turkey, the IWA Pavilion establishes a meeting point for European industry participants and trade visitors at SHOT Show in Las Vegas. The exhibition space used by exhibitors increases by 100% compared to this year. 

Next year, SHOT Show, one of the leading trade fairs for the hunting, shooting sports, and outdoor industry in the USA, will once again feature an IWA Pavilion. The joint stand offers a home for 19 exhibitors from Germany, Italy, Bosnia and Herzegovina, Estonia, Switzerland, the Netherlands, the USA, Austria, and Turkey on 352 square meters. The exhibition space used increases by 100% compared to this year, highlighting the significant growth and rising interest in the Pavilion.

The following companies will exhibit at SHOT Show 2025 as part of the IWA Pavilion:

Schmidt&Bender GmbH
Ballistol GmbH
Steyr Arms 
Armed Guns
EEMANN TECH
Hans Wrage
Double Alpha Academy
CERVELLATI EXSTO
Zollern North America
Theissen Training Systems
Hoernecke Defense Technology
Unis Ginex
Igmann
SW North America
IVF Hartmann
Spohr
STP by Pommersberger
FBT – Fine Ballistic Tools
RAMFELT Precision Gun Care

Comments on the IWA Pavilion

Katharina Paul, organizer of the Pavilion, on the continuation of the IWA Pavilion: “The response this year was extremely positive. Exhibitors appreciated not only the prime location in one of the most sought-after exhibition halls but also benefited from the Pavilion’s attraction to trade visitors. With our new design, we will further enhance this appeal and make the Pavilion a highlight once again. We are very pleased with the growth and appreciate the trust exhibitors place in exhibiting under the IWA brand.”

Stefanie Leege, event director of IWA OutdoorClassics, also comments: “The international expansion of the Pavilion is a real enrichment and creates significant added value. With the Pavilion, we succeed in fulfilling the mission of IWA OutdoorClassics beyond the actual event. We are very pleased with the positive feedback from exhibitors and look forward to our return to Las Vegas.

“Young Innovators” at IWA OutdoorClassics Still Affected

The resumption of funding for young, innovative companies from Germany as part of a joint stand at IWA OutdoorClassics 2025 remains unaffected by the Federal Ministry for Economic Affairs and Climate Action. As in this year, this loss is compensated by expanding the Newcomer Area. The Newcomer Area is a communal space for new exhibitors and allows smaller companies to participate in IWA OutdoorClassics at a low cost. For visitors, the area is a suitable place each year to learn about new developments and innovations. “We deeply regret that young, German innovators in our sector continue to be underfunded,” comments Leege. “We are aware of the situation and try to step in as promoters and bridge builders through our commitment. With our Newcomer Area, we offer both exhibitors and visitors an attractive solution,” Leege continues.

About IWA OutdoorClassics

IWA OutdoorClassics is the world’s leading exhibition for the hunting and target sports industry. From hunting, sports, and airsoft firearms to clothing and high-quality outdoor equipment to personal security needs – the product portfolio of IWA OutdoorClassics covers the entire trade spectrum. In 2024, the trade fair welcomed around 40,000 trade visitors from 120 countries in Nuremberg. The next IWA OutdoorClassics will take place from February 27 to March 2, 2025, in Nuremberg.

Helikon-Tex Launches New Products

Tuesday, March 5th, 2024

One of the only reasons I stayed on in Nürnberg after Enforce Tac to attend IWA was to see what Poland’s Helikon-Tex would launch for 2024 and they didn’t disappoint.

Duck Hunter

Each year they launch a retro pattern and this year it’s Duck Hunter aka USMC pattern, aka Frog Pattern which was worn by US Forces and their allies well into the 80s and was adopted by US hunters. To showcase the pattern, they created a diorama featuring a Vietnam-era SEAL complete with UDT vest, suppressed Grease Gun and Beret along with Helikon-Tek’s UTP Pants and Raid Shirt.

During the year, they will introduce Duck Hunter versions of their most popular chest rigs and packs. Likewise, many of the items they offered in last year’s Rhodesian pattern are still available.

Next, we’ll point out the other new products for 2024.

Alien Bag

The new Alien Bag is massive and utilizes four zippers to open up like the egg pods on the movie “Alien.

Here you can see the top closure which is covered with a flap.

The inside is high visibility so you can find everything and the base is padded so you can stand on it to change if you’re swapping out wet clothes. Additionally, there is a small bag internally for wet items. It can be carried in three ways, with hauling loops, backpack straps and shoulder straps.

Rescue Team Gear

In addition to the Red color for Rescue and First Responders, you see this team outfitted with the new SAR Vest furted with SAR Scissors Pouch, SAR Admin Pouch, SAR Medium Pouch, and SAR Large Pouch along with the new Lizard Grip Gloves. Additioanlly, the female member of the team is wearing the Women’s OTP pant.

Mission Bag

The Mission Bag is inspired by the Rangemaster Bag but offers seven pockets.

Bushcraft and Outback Lines

The only new product seen here along with several popular Outback products is the new Winter Yukon Jacket.

Here we see the new Winter Warden Shirt and Swagman Scarf and well as the Bushcraft First Aid Kit.

Eye Pro

They are launching a line of ballistic rated eyewear this year.

Patrol Line

This manikin is equipped with the new Tracer Anorak and Ambush Backpack.

This example features the new Mk2 Boonie Hat and Ambush Backpack.

This guy is sporting the new Mk2 Boonie and Tracer Anorak.

Additional Items

To the left are the new Trooper Mk2 Jacket and Pants and to the right is the new Traveler Backpack the Urban line.

Ordering

Check out their 2024 catalog to see everything. It’s over 250 pages. It contains more in-depth descriptions than we’ve supplied here.

Unfortunately, their US site doesn’t have all of the products but I’ve ordered direct from their international website and received everything I ordered, and in just a few days. Just make sure you set the language, country, and currency properly.

www.helikon-tex.com

QuietKat To Showcase E-Bikes at IWA Outdoor Classics in Germany, Booth #3C-232

Thursday, February 29th, 2024

Eagle, CO – QuietKat Electric Bikes, a leader in off-road eBikes and a Vista Outdoor Inc. (NYSE: VSTO) brand, is thrilled to announce its participation at the IWA Outdoor Classics Trade Show in Nuremberg, Germany. Renowned for setting benchmarks in the outdoor and adventure sports industry, QuietKat will be showcasing its latest advancements in electric bike technology, specifically tailored for outdoor enthusiasts, hunters, and tactical professionals.

Leading Innovation in Outdoor Mobility

The participation of QuietKat at the IWA Outdoor Classics highlights the brand’s dedication to pushing the boundaries of e-bike innovation. The event will serve as a platform for unveiling QuietKat’s newest models, which are built to tackle the challenges of outdoor exploration and professional use. These e-bikes are designed with rugged durability, superior performance, and eco-friendly efficiency in mind, making them ideal for a wide range of outdoor activities.

Exclusive Product Demonstrations and Expert Consultations

Visitors to the QuietKat booth will be treated to exclusive demonstrations of the e-bikes’ capabilities featuring state-of-the-art technology. QuietKat’s team of experts will be on hand to provide insights into how these e-bikes can revolutionize outdoor adventures and professional operations, offering personalized consultations to attendees.

Sustainability at the Forefront

QuietKat is committed to promoting sustainable outdoor practices through its electric bikes, which provide an eco-friendly alternative to traditional transportation methods. By combining high-performance with minimal environmental impact, QuietKat e-bikes represent the future of outdoor exploration and professional mobility, aligning with the global movement towards greener solutions.

Experience the Future of Outdoor Mobility at IWA Outdoor Classics

QuietKat extends an invitation to all IWA Outdoor Classics attendees to visit their booth and discover the cutting-edge technology and design that make their e-bikes a must-have for any outdoor adventure or tactical mission. This is an unparalleled opportunity to experience the latest in e-bike innovation from a leader in the industry.

Revolutionary technology from Carinthia: Loftshell

Friday, February 23rd, 2024

The latest achievement from Carinthia’s innovation lab is Loftshell® technology.

Loftshell® stands for ground-breaking moisture management and unbeatable comfort. The Loftshell® series comprises three new models that stand for outstanding comfort and versatility. The premiere of Loftshell® will take place at the beginning of March 2024 at the IWA in Nuremberg.

Loftshell® – innovation and functionality

Loftshell® combines a flexible outer shell with a functional comfort layer. The ultra- light G-LOFT® Climate Lining effectively transports moisture to the outside so that no unpleasant moisture develops on the skin, even during high levels of activity. This innovative material composition guarantees 100% comfort in a wide range of uses and temperatures.

Loftshell® products

The Loftshell® Climate series combines high-quality merino wool, our G-LOFT® Climate Lining and a low-noise outer fabric to ensure efficient moisture transport. This “Every Day Carry” jacket consists of a highly breathable, comfortable 4-way stretch outer material, the G-LOFT® Climate Lining and an extremely comfortable merino wool inner material. This unique combination makes it exceptionally comfortable to wear.

The Loftshell® Climate offers both water and wind-repellent properties without the need for a membrane. Thanks to its wide temperature range, this outdoor jacket offers a wide range of uses. The jacket impresses with its low-noise properties and has four pockets, two inner mesh pockets and an integrated hood. The design is clear and simple.

The Loftshell® Hydro is an innovative, low-noise outdoor jacket. The G-LOFT® Climate Lining absorbs moisture and releases it efficiently to the outside through the membrane, creating a pleasantly dry feeling on the skin. Inside, the Loftshell® Hydro is equipped with G-LOFT® Climate Lining and an extremely thin ultra inner fabric. Its special construction includes an outer fabric with an integrated membrane and fully taped seams – guaranteed waterproof and windproof. The jacket has three pockets and two inner mesh pockets. The Loftshell® Climate is also available as a waistcoat (Loftshell® Climate Vest).

The Carinthia Loftshell® product series will be presented at the IWA in Nuremberg (29 February – 3 March). Pre-orders will be possible from the beginning of May at www.carinthia.eu for all those who want to secure their Loftshell® jacket early enough. The products will be officially available from September.

Tasmanian Tiger Exhibiting at Two International Trade Shows in Germany

Thursday, February 22nd, 2024

Tasmanian Tiger® will be displaying its new tactical nylon products for 2024 at Enforce Tac, Feb. 26 – 28, as well as IWA OutdoorClassics, Feb. 29 – March 3, both in Nuremberg, Germany.

Knoxville, Tenn. (February 2024) – Tasmanian Tiger®, a tactical nylon line of products distributed exclusively for the US market by Proforce Equipment, Inc., will be exhibiting at several trade shows in Nuremberg, Germany this week. The first show is Enforce Tac 2024 for security and military professionals, to be held Feb. 26 – 28, 2024. Tasmanian Tiger will be in Hall 7, Booth 7-612. The second tradeshow, the world’s leading trade fair for hunting, shooting sports, outdoor activities, and security, is IWA OutdoorClassics 2024, to be held Feb. 29 – March 3, 2024. Tasmanian Tiger will be in Hall 6, Booth 6-129.

The TT Base Pack 75, a revolutionary long-range mission backpack, will make its debut in 2024 and will be on display at both shows. This innovative backpack is equipped with the advanced V2 Carrying System, offering a range of features designed for maximum functionality. The backpack features a head-shaped recess, providing freedom of movement even when heavily loaded. Its divided main and bottom compartments, along with fixation options for hiking poles or ice axes, ensure optimal organization for users in the field. The TT Base Pack 75 weighs 110 oz. / 3.12 kg. and measures 30H x 13W x 10D in. / 77H x 33W x 26D cm. It is made from Cordura® 700 Denier and is available in Olive and Coyote at an MSRP of $449.00.

The TT Base Pack 52 will also be on display at the Tasmanian Tiger booth. This robust long-range backpack, built upon the V2 Plus Carrying System, features modular expansion options from a volume of 52 liters up to 65 liters. It includes a removable, height-adjustable lid with gear loops that feature an easy-access pocket on top of the lid. When used without the lid, the backpack is closed with the rolled snow guard. The roll-top snow guard, without the lid, can be used in two locking positions. The TT Base Pack 52 weighs in at 5.89 lbs. (2.67 kg.). Made from Cordura® 700 den, it measures 29.12H x 12.2W x 8.7D in. (74 x 12.2 x 21 cm). Available in Olive, Black, Coyote, and MultiCam. MSRP ranges from $399 – $499.

Enforce Tac 2024 brings together professionals from government agencies with security responsibilities and decision-makers in the armed forces to display the latest technologies and weapon systems for security and military needs. Featuring an exhibit hall, workshops, and an area for attendees to try products, Enforce Tac draws exhibitors, attendees, and media from around the world.

Celebrating its 50th anniversary in 2024, IWA OutdoorClassics has developed into the world’s leading exhibition for the hunting and target sports industry. In 2023, the exhibition welcomed a total of 34,000 trade visitors from 119 countries to Nuremberg. IWA OutdoorClassics offers an unparalleled international spectrum of products.

Stefanie Leege Takes on the Role of Exhibition Director of IWA OutdoorClassics

Tuesday, January 9th, 2024


Stefanie Leege, Exhibition Director IWA OutdoorClassics, Right: Rebecca Renn, Executive Director Exhibitions. // © NürnbergMesse

Nuremberg, 1 January 2024: The IWA OutdoorClassics, the world’s leading exhibition for the hunting and target sports industry, is set to welcome a new exhibition director. Effective 1 January 2024, Stefanie Leege will take on the job in the team led by Rebecca Renn, Executive Director Exhibitions, who will continue to have overall responsibility for the show. Leege herself has already spent five years as part of the IWA OutdoorClassics team and has excellent knowledge of the industry, its needs and challenges. 

Leege brings more than a decade of experience in the exhibition and event segment to IWA. Between 2011 and 2013, the degree-qualified tourism manager oversaw the international Sales Partner Network at Deutsche Messe AG in Hanover, before her path took her to the metropolitan region of Nuremberg. Starting in 2014, she was responsible for sales for various trade fairs in the NürnbergMesse portfolio, before joining the IWA OutdoorClassics team in 2019. Until recently, Leege was responsible for strategic sales orientation. 

Statements on the appointment:

Rebecca Renn, Executive Director Exhibitions, IWA OutdoorClassics: “The IWA OutdoorClassics is an exhibition which has to meet a special set of requirements. I am therefore all the more pleased that in Stefanie we have found an extremely suitable candidate for the post of event manager – not just from a professional perspective but also at a personal level. Our defined goal is now to bring consistency to this important position. We are confident that Stefanie is the right choice for us and will lead the way in the industry.”

Stefanie Leege, Exhibition Director IWA OutdoorClassics: “I am looking forward to my new role as exhibition director for IWA OutdoorClassics and to shaping the future direction of IWA together with the team. We see the 50th anniversary as an opportune time to tackle the trade fair concept and work with the sector to strengthen the position of its most important B2B trading platform. For me, it is a labour of love to be able to bring the worlds of hunting and shooting sports together at one table.”  

www.iwa.info

Israel Weapon Industries (IWI) Signs ToT Agreement with FAME S.A.C for the Assembly of its Small Arms in Peru

Monday, May 15th, 2023

The weapons are intended for use by the Peruvian Armed Forces and National Police

15 May 2023, Ramat-Hasharon, Israel: IWI – Israel Weapon Industries – a member of the SK Group (founded by Mr. Samy Katsav), and a global leader in the production of combat-proven small arms for military forces, police units, law enforcement agencies, and governmental entities around the world – has announced the signing of a ToT (Transfer of Technology and Knowledge) agreement with FAME, under which both companies will establish an assemblance and production line in Peru for the ARAD family of assault rifles.

Under the terms of the agreement, IWI will provide FAME with technological knowledge regarding small arms assembly, advanced quality assurance and maintenance processes. In the future, the companies will also explore the possibility of expanding production to include additional weapons and relevant optical sights for the country’s defense and security forces.

“IWI is proud to have signed a cooperation agreement with FAME, which further strengthens its activities in Peru and in Latin America,” says Ronen Hamudot, Executive VP Marketing and Sales of the SK Group. “This is the first step in a cooperation that will generate employment opportunities in the country and is expected, over the next few years, to be expanded into the local production of IWI’s various small arms, as well as other SK Group solutions – like Meprolight’s day sights.”

“IWI is a world-leader company, with decades of proven experience in the development, production and marketing of small arms,” says Leoncio Noriega, Commercial Director of FAME. “This signing aligns us with a partner that has rich experience and technological knowledge that it will share with FAME, as part of the agreement, promoting the Military Industry of Peru. We are sure (convinced) that the cooperation between the companies will be fruitful and long-lasting.”

Helikon-Tex 2023 Preview

Saturday, March 11th, 2023

The Helikon-Tex booth at IWA was festooned with new gear. We’ve already shown you a few items, and here is the balance.

First up is the Guardian Plate Carrier System, a modular and scalable armor carrier system which Helikon-Tex tells me will be a flagship product going forward.

Guardian will include an assault pack option.

Next, we’ll go over the multiple mannequins which showcase new products.

On this Assaulter you’ll find:

-MCDU Combat Shirt

-MCDU Pants

-Mirage Carbine Sling

-Guardian Plate Carrier

Next is Law Enforcement equipped with Black versions of the same gear worn by the Assaulter.

-MCDU Combat Shirt

-MCDU Pants

-Mirage Combat Sling

-Guardian Plate Carrier

Prepared for a workout, this mannequin sports:

-Tactical T-shirt Topcool Lite

-Utility Light Shorts

-Guardian Plate Carrier

-Urban Training Bag

All set for a day on the range:

-Squall Hardshell Jacket

-MCDU Pants

-Rangemaster Gear Bag

-Competition Multigun Rig

-Mirage Carbine Sling

-Traveler Enlarged Lightweight Chair

Get ready for some undercover work:

-Greyman Jacket

-Greyman Shirt

-Greyman Jeans

-Urban Merino Beanie

-Rat Waistpack + Pistol Holder Insert

Take a walk in the wild side:

-Patriot Jacket Mk2

-Urban Tactical Pants

-EDC Backpack

-All Round Tactical Gloves

Here’s a lady on a hike:

-Marigold Women’s Shirt

-Women’s OTP Shorts 8.5″

-Possum Waist Pack

Hanging out down the pub:

-Reversible Wolfhound Hoodie

-Alpha Hoodie Jacket Grid Fleece

-Hybrid Outback Pants

-Summit Backpack

-Winter Merino Beanie

Here’s a closeup of that Mitchell Camo Wolfhound Hoodie.

Here’s a great outfit for a lady out and about in the spring and fall:

-Gunfighter Women’s Jacket

-Marigold Women’s Shirt

-Women’s UTP Resized

-Raccoon Mk2 Backpack

Here’s a great setup for spring and fall hiking:

-SAS Smock Jacket

-Woodsman Pants

-Bergen Pack

-Wanderer Cap

A closeup of the SAS Smock which is based on an early 50s anorak but with a full zip.

And finally, another women’s ensemble:

-Squall Women’s Hardshell

-Women’s Cumulus Jacket

-Women’s Outdoor Tactical Pants

-Raccoon Mk2 Backpack

These new products will roll out throughout 2023.