New LRF Serves as Milestone in Bushnell’s History of Laser Rangefinder Development

OVERLAND PARK, Kan. – June 30, 2021 – Bushnell®, an industry leader in performance optics, has announced the introduction of the newest addition to its laser rangefinder lineup – the Prime 1800. Packed with added features such as Bushnell’s all-new ACTIVSYNC™ display system that fluidly morphs from black to red readouts based on lighting conditions, the Prime 1800 builds on the success of Bushnell’s 25-year legacy of laser rangefinder development.

With its all-glass, fully multi-coated optical path and extra-large laser aperture window, the Prime 1800 boasts double the light transmission over other competitive models. The Prime 1800 has also been designed for all day viewing capability made possible by the new ACTIVSYNC display. This intuitive display feature fluidly morphs automatically from black in the daylight to red in low-light conditions so users can always see their readings, whether at sunrise, midday, or dusk. The display can even show red and black simultaneously if the environment requires it.

“In order to fully leverage the excellent 2x brightness from our laser rangefinders, we knew adding an illuminated display would give users the ability to use it throughout the entire legal hunt time,” said Derek Osburn, Director of Optics for Vista Outdoor. “However, we also knew that we wanted to go further and apply our 25-year history of laser rangefinder innovation to this feature and have done so with the new ActivSync display. This intuitive design gives you a red or black display exactly when you need it, making it even easier to get an exact distance quickly and accurately.”

The new Prime 1800 offers effective ranging capabilities out to 1,800-yard on a reflective target and can reliably range trees out to 1,000 yards or deer out to 700 yards with +/- one-yard accuracy. The Prime 1800 comes equipped with Scan mode for fast ranging, as well as near/far target modes to allow users to home in on targets while ignoring objects in the foreground and background. The rangefinder also comes equipped with ARC (Angle Range Compensation) technology for angle readings in the field.

The Prime 1800 rangefinder includes a built-in tripod mount and lanyard holes, giving users multiple setup options to keep the rangefinder secure and stable. A threaded metal battery door can be found on the bottom of the rangefinder and a CR2 battery is included so the Prime 1800 is ready right out of the box.

Backed by Bushnell’s 5-year Lifetime Ironclad warranty, the Prime 1800 rangefinder is engineered and manufactured to withstand the ultimate test of years of use in the field. The Prime 1800 carries an MSRP of $249.99 and is available now.

To learn more about the Prime 1800, Bushnell’s 25th Anniversary of Accuracy or to see Bushnell’s full lineup of rangefinders and other optics, visit Bushnell.com.

SMALLEST AND LIGHTEST PRISMATIC SCOPE TO DATE

LASER ETCHED RETICLE :: SUB 6 OZ WEIGHT :: 2.2” LENGTHThe Atibal S.A.P. Micro Prism is the smallest and lightest prismatic scope on the market to date. The SAP is the ideal optic for short range and close quarters engagements, with its exceptionally small size and weight the SAP is extremely agile in tight spaces when speed and accuracy are paramount. Unlike a traditional red dot sight where your reticle is projected against a plane of glass the SAP features a laser etched illuminated reticle which is apparent with or without illumination. The laser etched reticle also has the added benefit of always being crisp and clear, as opposed to a red dot which may be prone to poor reticle experience, depending on the user’s vision. The SAP also features a reticle focus adjustment at the ocular lens to further ensure a perfectly focused reticle every time. We spent 2 years of extensive research and development to bring you the smallest and lightest 1x prism on the market to date.

Compact, Capable, and Purpose Built.

Take Your Short Game to the Next Level with the Atibal S.A.P.

The Circle Dot reticle of the SAP is not designed for engaging targets at various long distances, but more so for enhancing target acquisition and engagement at short distances and close quarters. The reticle is designed so that the 60 MOA outer ring can be used to rapidly frame the target until the center dot is realized and a confident shot can be placed. The uncluttered sight picture along with the both eyes open operation of the SAP enable the shooter to better observe the impact area and place accurate follow up shots rapidly when needed, all the while maintaining good situational awareness.

During the R&D of the SAP we were able to determine the best features and specifications that would ensure stable and reliable operation while lessening the overall footprint of the optic. Oftentimes products become so feature rich that they inundate the user with too many options all the while embedding elaborate components that are more apt to fail. We have removed all the unnecessary aspects that are currently trending in newer optic designs and have fortified all of our existing components to enhance performance. The Atibal SAP 1x Micro Prism comes standard with improved LED technology for brilliant illumination and long lasting battery life. The 4 hour auto shut-off will help to prolong the battery life, as well as alleviating the user’s worries of forgetting to shut their optic off. The SAP comes installed with a co-witness height mount and can be configured with a low profile height mount by simply removing the co-witness height spacer from the existing mount.

FEATURES:
? Parallax Free @ 50 yds
? Easy accessible battery compartment
? Low Power Consumption
? Lightweight
? Reticle Focus Adjustment
? Multi-coated lens to reduce glare
? Removable Co-witness Height Mount

SPECIFICATIONS:
? Magnification: 1x11mm
? Eye Relief – 2″- 8″, Optimal Eye Relief ~4″
? Dot Size – 3 MOA Dot, 60 MOA Outer Ring
? Adjustment – 1 MOA
? Windage Adj: 100 clicks
? Elevation Adj: 100 clicks
? Laser Etched Reticle, Red Illumination, 8 Brightness Settings, 7 Daylight / 1 NVG
? Battery – CR2032
? Battery Life: Up to 30,000 hours
? Exit Pupil: 10.6mm
? FOV: 68 FT. @ 100 YDS. Perfect for Close Quarters
? Fog Proof – Nitrogen Purged
? Waterproof – IP67 Rated
? Shock Proof
? Length 2.2″
? Weight 4.8oz w/ Low Pro Mount – 5.9 oz w/ Co-Witness Mount
? Lifetime Warranty

10×42 Rangefinding Binoculars Usher in New Era of Laser Rangefinder Technology

OVERLAND PARK, Kan. – June 24, 2021 – Bushnell®, an industry leader in performance optics, is excited to announce the release of its new Fusion X Rangefinding binoculars. The new rangefinding binoculars continue Bushnell’s 25-year legacy of laser rangefinder development while featuring 1 mile ranging capability plus an all-new ACTIVSYNC™ display system that fluidly morphs from black to red readouts based on lighting conditions. These full-size 10×42 binoculars not only feature the high-quality glass users have come to expect from Bushnell, but also boast the capabilities of a laser rangefinder into a single, intuitive optic.

At the core of the Fusion X is a sophisticated ACTIVSYNC display that allows users to maintain visibility in low-light and day-bright lighting conditions. The ACTIVSYNC display automatically changes color readings, meaning hunters can range targets just as well 30 minutes before sunrise as they can at midday. The display can even show red and black simultaneously if the environment requires it.

“As we continue to celebrate our 25th anniversary of the advent of the laser rangefinder, the new Fusion X maintains our commitment to bringing new technologies to the marketplace,” said Derek Osburn, Director of Optics for Vista Outdoor. “The Fusion X offers hunters the best of both worlds with a familiar 10×42 size that offers fantastic light transmission while providing them with all-day viewing thanks to the ground-breaking ActivSync display. These new ranging binos are simply amazing and arrive at a special time in our company’s history as we honor our 25 years of continuing innovation.”

The Fusion X binoculars boast one mile ranging capability with a +/- one-yard accuracy. To activate the binoculars, simply push the ranging button to power on the rangefinder, as well as to activate single range and scan mode.  For quick application setup, a second button on the bridge of the binocular offers users to select from multiple modes.

Near/far ranging modes allow users to home in on the target while ignoring objects in the foreground and background. Meanwhile, bow and rifle ballistics modes provide the right data for your next shot. Fusion X also features height mode, which uses two ranged points and the angle in between to calculate the height of an object (such as a tree).

For the best possible optical quality, the Fusion X is built around a High-Definition Optical System (HDOS) for clarity and low-light performance in the field. Fully multi-coated lenses give users increased clarity and performance in low-light conditions.

These binoculars are built tough, too. Rubber armor and IPX7 waterproof construction, as well as EXO Barriers on the lens surfaces, protect the binoculars from the roughest and wettest conditions in the field. In fact, Bushnell’s engineers test the waterproof bonds by submerging the binoculars in one meter of water for 30 minutes to check for any moisture penetration.

Backed by Bushnell’s Lifetime Ironclad warranty, users can pick up a pair of Fusion X binoculars knowing they’re engineered and manufactured to withstand the ultimate test – years of use in the field. Fusion X binoculars have a product lifetime of 20 years with 5 years on the electronic components. MSRP is $699.99 with units available in late July.

To learn more about Fusion X range-finding binoculars, Bushnell’s 25th Anniversary of Accuracy or to get eyes on the full lineup of Bushnell optics, check out Bushnell.com.