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Offensive Marketing Group (OMG) Celebrates the launch of the “M400 TREAD Rifle: The New Face of Freedom” Cinematic for SIG SAUER, Inc.

Wednesday, January 31st, 2024

[Phoenix, AZ 01/30/2024] – Offensive Marketing Group (OMG) is proud to celebrate the recent release of a groundbreaking video project for esteemed client Sig Sauer. Titled “M400 TREAD Rifle: The New Face of Freedom,” the masterfully shot segment artfully blends a powerful historical narrative with cutting-edge visuals to showcase the iconic M400 Tread rifle.

OMG collaborated with a team of specialists, including wardrobe experts, set designers, and armorers, to ensure that every aspect of the production adhered to the highest standards of authenticity. The result is a video that not only showcases the modern M400 Tread rifle but also pays homage to the spirit of American independence and freedom from tyranny.

One of the standout features of the production is the meticulous attention to detail exhibited by OMG’s in-house CGI Team. Tasked with recreating historically significant environments from the American Revolution, the team delved into extensive research, referencing authentic documents and period-specific material to ensure a truly immersive experience for the viewer.

“We were honored to help craft this important piece for Sig Sauer. It was no small task to portray the rich history of the American Patriot and the iconic flags associated with each revolutionary time period,” said Scott Conditt, Co-Founder & Creative Director at OMG.

“We really focused on story, character, and uniquely portraying each scene. The combination of high-end practical filming techniques combined with advanced CGI is something we do expertly at OMG and we feel that gave this segment a special level of surrealism,” added Jeremy Tremp, Co-Founder & Creative Director at OMG.

“M400 TREAD Rifle: The New Face of Freedom” stands as a testament to OMG’s commitment to producing world-class storytelling and unparalleled cinematic content for the industry they serve.

Posted in Advertiser, Media, Press Release | 3 Comments »

YETI Acquires MYSTERY RANCH

Wednesday, January 31st, 2024

Leading global designer and manufacturer of outdoor gear announces agreement to acquire high-performance backpack company

January 31, 2024 08:00 AM Eastern Standard Time

AUSTIN, Texas–YETI Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it has signed an agreement to acquire MYSTERY RANCH, a premier designer and manufacturer of durable load-bearing backpacks, bags, and pack accessories.

“MYSTERY RANCH packs have earned a global reputation within the most demanding communities by building load-bearing equipment that delivers in the harshest environments. Their ethos, passion and people not only align with the YETI team, but also connect well with our commitment to innovation and our customers,” said Matt Reintjes, President & CEO at YETI. “Their communities, ambassadors and obsession with quality make it a natural fit with YETI.”

Founded in 2006, the original YETI cooler was born out of frustration and passion. YETI has since grown into an industry innovator of premium outdoor gear designed for the hardcore outdoor adventurer, outside enthusiast and everyone in between. Like YETI, MYSTERY RANCH products have been built with durability and performance in mind for over two decades whether for use on the fire line, backcountry or in your everyday adventure.

“YETI’s passion for innovation and the outdoors aligns closely with our founding vision,” said Dana Gleason, Co-Founder of MYSTERY RANCH. “Renée Sippel-Baker, my co-founder, and I know they are a perfect partner to build upon our long history of making the best load-bearing equipment in the world for the most extreme users as well as the everyday mission.”

MYSTERY RANCH and the team will continue to operate out of Bozeman and will work with YETI over the next several months to integrate teams and functions.

For more information about YETI or MYSTERY RANCH, visit yeti.com or mysteryranch.com.

Posted in Advertiser, Industry, Packs, Press Release | 19 Comments »

Battle Steel Partners with Winkler Knives for Exclusive Operator and Crusher Belt Knife Models

Tuesday, January 30th, 2024

Battle Steel, a leading name in tactical equipment, is proud to announce a partnership with Winkler Knives, renowned for their exceptional handcrafted blades. This collaboration unveils two renowned knife models: The Operator and The Crusher Belt Knife, both designed by Winkler Knives.

The Operator is a tactical knife, meticulously crafted for resilience and precision. Ideal for survival scenarios, it boasts a high-grade steel blade and an ergonomic handle, ensuring functionality and comfort.

The Crusher Belt Knife, versatile and robust, is perfect for outdoor enthusiasts and tactical professionals. This knife embodies Winkler Knives’ dedication to craftsmanship, suited for a range of tasks from delicate cutting to demanding outdoor activities.

“Winkler Knives’ expertise in knife making is unmatched, and we are thrilled to bring these exclusive models to our customers,” said Mr. Botach, VP at Battle Steel.

Available for purchase on the Botach website and retailer store. The Operator and Crusher Belt Knife are more than just tools; they are a symbol of the fusion of quality and functionality.

For more information, please visit botach.com/winkler-knives.

Posted in Knives, Press Release | Comments Off on Battle Steel Partners with Winkler Knives for Exclusive Operator and Crusher Belt Knife Models

Gentex Corporation Announces Development Program for Accessory Providers for Ops-Core RAILINK Power and Data ARC Rail System

Tuesday, January 30th, 2024

Integrated Headborne Platform unveils program for development partners.

CARBONDALE, PA, January 30, 2024 – Gentex Corporation, a global leader in personal protection and situational awareness solutions for defense forces, emergency responders, and industrial personnel, announced today that it is launching a development partner program for accessory providers for its patented RAILINK system.

Participants meeting the requirements to enroll in the program will gain access to a royalty-free license to the Interface Control Documents needed to integrate electronic accessories into the RAILINK system.

“RAILINK is capable of powering and integrating a broad range of sensors and information gathering devices” said Rafe Bennett, Vice President of Product Management at Gentex Corporation, “By implementing the development partner program we are able to offer access to RAILINK’s extensive patent portfolio and our ICD on a royalty-free basis to selected companies, enabling them to develop their own interoperable accessories for the RAILINK system. Our intent is to harness ideas from industry and utilizing RAILINK’s capability, rapidly expand the ecosystem of available accessories. This will result in enhancements in the system’s overall capabilities for the end user.”

To learn more about becoming a RAILINK Development Partner and sign up for future RAILINK announcements click www.gentexcorp.com/introducing-railink

Posted in Advertiser, Helmets, Industry, Press Release | 2 Comments »

Spectra Group Launch Their Groundbreaking Radio GENSS, Heralding a New Era of Tactical Radio Communications

Tuesday, January 30th, 2024

Spectra Group (UK) Ltd, a specialist provider of secure voice, data and satellite communications systems, is extremely proud to announce the launch of their revolutionary new tactical radio communications solution, GENSS (pronounced genesis /j?n??-s?s), at the mobile deployable communications conference in London.

GENSS is a significant advancement in the field of tactical radio communications due to its modular core framework and software-defined flexibility. GENSS heralds a new era in communication technology, integrating multi-mission and multi-mode functionalities for robust battlefield connectivity, with modular design, open architecture, and unparalleled adaptability. It offers superior interoperability and is a comprehensive tactical radio solution for voice and data communication on the battlefield, to meet both today and tomorrow’s requirements.

GENSS has been designed and developed collaboratively by experts in tactical communications with specialist military operational experience, and with some of the very best scientists and engineers in the UK. Together, they have redefined and further reconceived the parameters of what a tactical radio could or should be. This innovative, agnostic, modular hardware radio system adapts through simple software reprogramming to meet the specific requirements of its varied user roles. GENSS is capable of operating across HF, VHF, UHF, and satellite bands (L-Ku) as required and its secure, high-capacity design is built to navigate Beyond Line-of-Sight (BLOS) challenges, and facilitate Communications on the Move (COTM), offering a resilient agile solution for voice and high-bandwidth data transmission across all service platforms on Land, Sea and Air.

Secure by design, built using the highest possible specifications, and integrating the latest most advanced technological hardware means, GENSS not only delivers maximum performance while minimizing its size, weight and power, but also delivers a future-proofed capability. This revolutionary radio solution can stand alone or be integrated into any existing radio infrastructure, unleashing superior interoperability and flexibility to meet the demands of today and the future. It is simple to operate and configure, with an easy-to-programme user interface, resulting in an overall reduced training burden.

GENSS boasts high-capacity, network sensing capabilities and has increased data rates over 25kHz LTAC channels, scaling up to 90kBps. It has adaptive modulation waveforms, which automatically adjust through network sensing techniques, to meet the tactical situation (on the move and in combat vs at the halt scenarios). Through novel engineering techniques, voice and low data rate solutions can be applied in the contested communications space to minimise detection.. With the proliferation of MANET data solutions, routing through GENSS will enable the extension of data bubbles to facilitate rapid data management applications delivering timely tactical updates to strategic command locations.

Simon Davies, Chief Executive at Spectra Group said: “For many years my passion has been to create the ultimate radio, which is easy to use, lightweight, modular and supremely adaptable to meet the challenges of today and the demands of an everchanging military and technological landscape. After several years of painstaking development, I am very proud to launch GENSS today. Building on years of experience, expertise and learning from our award-winning SlingShot systems, our team have designed every component with the end user in mind and the result is extremely exciting. I believe GENSS’s utility is vast and employable beyond tactical military applications, and its ability to integrate into existing communications networks opens up a world of endless opportunities.”

Posted in Comms, International, Press Release | Comments Off on Spectra Group Launch Their Groundbreaking Radio GENSS, Heralding a New Era of Tactical Radio Communications

Matt Campbell Joins SIG SAUER: Vice President, Field Operations

Monday, January 29th, 2024

NEWINGTON, N.H., (January 29, 2024) – SIG SAUER, Inc. is pleased to announce Matt Campbell has joined SIG SAUER, Inc. as Vice President, Field Sales and Operations. In this position Campbell will be responsible for managing all field sales operations and staff supporting local retailers and distribution.

“SIG SAUER is the leader in the shooting, defense, and hunting markets and drives the industry with innovative products and programs that fulfill the needs of our consumers”, said Matt Campbell, Vice President, Field Sales & Operations, SIG SAUER, Inc.. “I look forward to leading the SIG SAUER field team and reinforcing the relationships I’ve developed in this industry over the past 25 years and building new ones. Together we will continue the expansion of the commercial field sales team to respond to demand in the market and grow our commercial footprint.”

Campbell comes to SIG SAUER after serving in various roles at Winchester Ammunition over the past 25 years including experience overseeing global sales to commercial, law enforcement, and military customers. Most recently Matt served as the Vice President of Sales & Marketing. Matt successfully managed a billion-dollar portfolio across the major Winchester brands by leveraging partnerships and developing teams to expand market share resulting in exponential revenue growth. Prior to Winchester, Matt worked in national sales roles for Anheuser-Busch.

“SIG SAUER is experiencing tremendous growth due to the demand for our innovative products and programs across all business units. Matt’s experience with retail customers and distribution, coupled with his proven track record of developing long term strategic partnerships will be an asset to our organization as we grow and our global footprint expands,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc.

Campbell will split time at the SIG SAUER Headquarters in Newington, New Hampshire and in St. Louis, MO where he will have good access to travel to all customers across the U.S. He will report to Jack Barnes, Senior Vice President, Commercial Sales at SIG SAUER.

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The Communication Platform TACTICAL CORE by blackned has Passed Functional Tests Under Combat-Like Conditions

Sunday, January 28th, 2024

It is a milestone for the implementation of the program “Digitalization of Land-based Operations” (Digitalisierung Landbasierte Operationen, D-LBO): Following laboratory tests, the digital communication platform TACTICAL CORE by military IT provider blackned has now also completed the final testing phase under combat-like conditions – and is now considered operational.

The digitalization of armed forces is developing at a high rate. As part of the program “Digitalization of Land-based operations” (D-LBO), the military IT provider blackned, based in Heimertingen in Swabia, was awarded a contract by the German Armed Forces in 2021 to develop a software for an effective network that connects all units involved on the battlefield. TACTICAL CORE, which consists of several software components, has now passed the final tests under combat-like conditions. Even after the first laboratory tests, feedback by the developer and the German Armed Forces was positive throughout. Thanks to its core feature, TACTICAL CORE is a significant part of the D-LBO program. “TACTICAL CORE therefore meets all the requirements to be put into operation”, says Timo Haas. The CEO of blackned is proud of his team that reliably developed the TACTICAL CORE communication system in such a short time span. “The software architects, the product managers, the project leaders, and the development team have all completed their tasks in a target-oriented, effective, and passionate manner. I would like to thank them.”

The superiority of armed forces is increasingly dependent on the availability of centrally hosted digital services that ensure the optimal exchange of data between all systems within the operation. “Software and artificial intelligence (AI) are critical enablers of modern military operations, lead the evolution towards multi-domain operations, enhance interoperability among allied forces, and support the achievement of information superiority and decision-advantage against adversaries”, the International Institute for Strategic Studies (IISS) writes in its report “Software-defined Defence: Algorithms at War” (February 2023). With a background in high-tech software and specialized military IT systems, Blackned GmbH is a leader in the development of communication and control systems that make Software-defined Defense (SDD) possible. TACTICAL CORE combines three software components. XONITOR is a monitoring and management tool, RIDUX ensures a reliable and efficient data and communication infrastructure, while the patented MeshFLOW system enables seamless connectivity, even when soldiers dynamically move across the battlefield. The Federal Office for Security in Information Technology (Bundesamt für Sicherheit in der Informationstechnik, BSI) has certified TACTICAL CORE’s data transfer for the highest security level “NATO Restricted” – proof of safe and authorized communication.

During the final functional tests, blackned and the Military Technical Center examined the operability in simulated deployment scenarios. During the tests, units consisting of vehicles and personnel used TACTICAL CORE in combat-like conditions. “The collaboration with the Military Technical Center and the German Armed Forces was a success, and the results of these tests are an important step forwards for the D-LBO program”, comments Haas.

The main challenge during the development of TACTICAL CORE was the multitude of systems that are deployed on the battlefield, the outermost tactical regions, and in operational command centers. The interaction and exchange of data, or the communication between analog radios with digital devices such as smartphones, is only possible with the help of an interoperable IT network. Similarly, joint operations between different units and armed forces, as well as the use of an increasing amount of digital equipment, technologies, and systems, has created an IT complexity that necessitates effective interoperability to exchange data in an expedient and safe manner. This is what TACTICAL CORE is capable of.

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2024 SHOT Show Concludes with Record-Breaking Success

Saturday, January 27th, 2024

LAS VEGAS — The 46th Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®), owned and operated by NSSF® — The Firearm Industry Trade Association — concludes with resounding success, setting new benchmarks for industry innovation, collaboration and engagement. With an expanded show floor, a record-high number of exhibitors, and an array of new features and networking opportunities, the 2024 SHOT Show was the largest to date.

More than 55,400 industry professionals packed the 13.9 miles of aisles over four days at The Venetian Expo and Caesars Forum, eager to view new, innovative products used for target shooting, hunting, outdoor recreation and law enforcement.

“The energy on the SHOT Show floor this year was off the charts,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “The feedback we’ve received from our exhibitors and attendees has been amazing, and we can’t thank them all enough for helping us make the show what it is: the greatest trade show in the world.”

This was the largest SHOT Show ever, marking the third year of expanded exhibit space at Caesars Forum, in addition to The Venetian Expo. More than 2,600 companies displayed products and services in booths covering more than 821,000 net square feet and attracting attendees from 117 countries and all 50 states.

Sentiments from the Show Floor

“When we’re here, we’re able to network with our customers, we’re able to see all of our dealers. There really is no better place for us to be during this time,” said Shaundi Campbell of Browning.

“SHOT Show 2024 was filled with tremendous excitement that our industry needs,” stated Kevin Paulson, Founder of Huntinglife.com. “When talking with companies and individuals on the floor the energy was palpable from the moment the show opened all the way through Friday afternoon. As the publisher for Hunting Life Magazine, it is great to see new companies coming into the show floor and the industry growing together.”

“It’s been a great show with a great return for us,” said Aaron Deckert of Infiray Outdoor. “We keep coming back for the connections and great attendance at SHOT Show.”

“I can’t tell you how many people I’ve seen that are familiar, but I hadn’t had the chance to connect with yet. So, getting numbers, making those acquaintances, and just driving my business forward, that wouldn’t be there without this venue,” said Risky Chrisky of Leviathan Group.

“This was my first SHOT Show,” said Jordan Zwart, President of RubLine. “It was absolutely awesome, absolutely overwhelming, but in the best way possible. Everything that you can think of, you are going to find here.”

“SHOT is really beneficial to law enforcement. Every year I come back there is new equipment, new optics, new gear to try out,” said Kevin Boyd of C&G Holsters. “It’s great for networking, providing us the opportunity to meet with multiple different departments and agencies.”

“I could not even recap all the amazing people I saw, conversations I had, and relationships that were built. A very productive week for me, and just feeling really motivated and hungry for this next year,” said Marissa LaRen, Staccato Brand Ambassador.

Government Officials and the Outdoor Industry

The 2024 SHOT Show facilitated dialogue and collaboration between government officials and outdoor industry professionals at both the State Attorneys General Forum and the 3rd Annual Governors’ Forum. The first-ever Attorneys General Forum was a resounding success. One of the most well-attended special events, the 3rd Annual Governors’ Forum was standing-room only, where seven governors discussed the importance of firearm businesses to their economies and their efforts to attract firearm- and ammunition-related companies to relocate to their state. Across America, the $80.7 billion firearm industry supports more than 393,000 jobs.

All-new Archery Pavilion

This year, the SHOT Show introduced the all-new Archery Business Pavilion, featuring exhibits from leading manufacturers and suppliers in the archery industry. The new area of the show provided a focused environment for archery retailers and industry professionals to explore the latest trends, products, and business opportunities in the archery sector.

“This is our first year here; the floor traffic has been great,” said Eric Griggs, Owner and President of GAS Bowstrings. “It’s been great to see a lot of crossover folks who are thinking about adding an archery department or already have one. Everybody comes to SHOT, so having an archery-specific section provides a level of convenience. I imagine this section will really take off in years to come.”

Honoring Industry’s Leaders

NSSF announced its 2024 Hall of Fame inductees, honoring three industry leaders who left indelible marks on the industry and the shooting sports. The NSSF Hall of Fame was launched at the 2020 SHOT Show to honor industry leaders for their contributions to NSSF, SHOT Show and the heritage of target shooting and hunting in America. This year’s inductees were Don Gobel, Grits Gresham and Bob Morrison.

NSSF presented its highest honor — the Ken Sedlecky Lifetime Achievement Award — to Steve Hornady, President of Hornady Manufacturing Company, for his long-term commitment to the success of the industry and his support of NSSF’s mission to promote, protect and preserve hunting and the shooting sports.

SHOT Week Supplier Showcase

The SHOT WeekSM Supplier Showcase, a two-day event and a key component of the SHOT Show, garnered widespread acclaim for its success in connecting suppliers with manufacturers, fostering collaboration, and driving efficiency across the supply chain. This year featured over 560 OEM third-party suppliers meeting with exhibiting manufacturers and exploring their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.

“Having suppliers available is a big deal because I have different options for product now that I didn’t have yesterday,” said James Mark BusBee of CSAT Tactical Shooting Supply.

“You need to come to SHOT Show to see the latest and greatest technology, new designs and what people’s needs are so you can provide them a nice solution to get their product launched,” said Ron Natale, Precision Laser Technology.

“We came to find potential new suppliers, meet up with all our current suppliers and get new ideas and insights into industry trends. It’s one of the most important shows for us,” said Petra Polson of Benchmade Knife Co.

Education Sessions

Education sessions for firearm retailers, shooting range operators, exporters and law enforcement professionals continue to be an important segment of the SHOT Show. With SHOT University™, Law Enforcement Education Program (LEEP) – in partnership with American Cop – and Export Training Sessions offering in-person classes on compliance, marketing, training, exports, operations and much more.

Dedication to Firearm Safety

The topic of suicide prevention had high visibility at this year’s show, with NSSF’s Have a Brave Conversation booth and the announcement of the all-new BraveConversation.org website. NSSF’s Project ChildSafe® also exhibited, along with NSSF’s partners, the U.S. Dept. of Veterans Affairs and the American Foundation for Suicide Prevention.

Off-Site SHOT Week Highlights

Many official show events cluster around the four days of the SHOT Show, creating SHOT Week. Among them was the NSSF/Honored American Veterans Afield (HAVA) Golf Classic in support of HAVA, a firearm industry-run charitable organization that helps the healing of disabled combat veterans through participation in hunting and the shooting sports.

Also, Industry Day at the RangeTM on the day before the SHOT Show gives invited media members and buyers a truly exclusive opportunity to preview and test the latest guns, gear and gadgets before anyone else in the industry. This year featured over 120 exhibitors and over 2,300 media and buyers, a record-high attendance.

Expanded Networking Opportunities

Networking took center stage at the show, with the return of the popular SHOT After Dark, All-Star Jam Concert and nightly industry networking receptions. This expanded lineup of events and opportunities facilitated meaningful connections and collaborations among industry stakeholders.

“We are thrilled to see the tremendous success of the All-Star Jam Concert at SHOT Show. The energy and enthusiasm from all who attended was phenomenal, and we’re proud to have been a part of this fantastic experience alongside NSSF,” said Matt Hutchings, President and CEO of Outdoor Sportsman Group.

Recognizing the Show’s Sponsors

Major sponsors of this year’s show were Daniel Defense, USCCA, C&H Precision, Outdoor Sportsman Group, SAR Firearms, Silencer Co., Silencer Shop and TrueTimber.

Preparations have already begun for next year’s 47th SHOT Show, which is slated for January 21-24, 2025 in Las Vegas.

Posted in Press Release, SHOT Show | 18 Comments »