As a leading senior creative manager for multiple industry brands, Rose now leads SENTRY’s marketing in catalog, advertising, packaging, social and event efforts.

Virginia Beach, Va. (January 2022) – SENTRY Products Group, a leading manufacturer and distributor of products focused on protection, storage, and transportation of outdoor, military, and law enforcement equipment, signed an industry creative veteran, Jeff Rose, to spearhead SENTRY’s new marketing initiatives as the Director of Marketing and Creative.

Rose’s previous 18-year experience was as Creative Director with Vista Outdoor and the ATK family of companies. He built and led creative teams that propelled the companies’ extensive product lines into industry-leading brands that generate billions of dollars in annual revenue. His “roll up his sleeves” style of leadership allowed him to engage with multiple teams to create effective creative assets. With efficiency key to the success of generating and managing multiple creative products, Rose produced a sophisticated workflow management system to organize, traffic, and archive job requests and work processes for the development of assets for multiple campaigns and new product launches. His deep passion for branding and communicating through various visual communication platforms that cover the print and digital spectrum is evident in the new direction of SENTRY Tactical.

“This is a coming home moment for me,” said Rose. “After several years working on the agency side, I was given the chance to work with one of the industry’s most entrepreneurial companies in the early 2000s. It was there I learned about our unique industry and was allowed to find my creative voice. Since then, I was able to work with a major player in the outdoor industry and was responsible for their brand’s look and feel, and communicated the brand through print and digital platforms. At SENTRY I am now working alongside many of the same individuals as when I started in the industry. I am honored and excited to be part of the SENTRY Tactical team.”

“Jeff has a big task bringing our various brands together under the SENTRY banner,” Terry Naughton, President of SENTRY, added. “In his experience, he has tackled the same situation, in which he must tell the story of the many brands without losing sight of the story and mission behind the brand. Having worked directly with Jeff in the past, I am confident he will not only handle the marketing challenge, but he will also be integral in making this company internationally recognized.”

To learn more about SENTRY, or to become a dealer, contact us at info@sentryltp.com or visit sentrytactical.com.

HOUSTON, TEXAS – January 31st, 2022 – Comp-Tac® partners with Murski Breeding Sales to kick off 2022.

The 2022 mission for High Speed Gear® and Comp-Tac Holsters® is “Taking it to the Next Level” and they are doing so in multiple ways.  During SHOT Show ‘22, customers will be able to view the NEW Level III and Level II Holsters, the NEW Dual Concealment Holster, the Sport-Tac Holster and more! Yet, these new products are only part of the kickoff for 2022!  Teaming up with a top-end Professional Sales Agency is a key 2022 initiative for the Comp-Tac brand and today the agreement has been signed with Murski Breeding Sales!

Comp-Tac Holsters® is devoted to designing and manufacturing the highest quality holsters for concealed carry, competition, law enforcement, military and related accessories on the market. Comp-Tac® products offer options that make it easy and comfortable to carry a firearm for all our customers, no matter their profession: law enforcement, military, shooting sports enthusiasts and responsibly armed citizens. Comp-Tac products are built with the customer in mind.

Murski Breeding Sales has been working with virtually all levels of the industry as a professional sales organization for over sixty years.  They maintain a tenured sales team and long-term relationships. Serving 37 states and representing over five territories to include the Midwest, Mink, Northwest, Southeast and Southwest, Murski Breeding Sales will provide Comp-Tac even more sales coverage in the US. Murski is headquartered in Dallas, Texas only a short distance from the Comp-Tac factory in Houston, TX. The sales team at Murski have a combined 650 years of sporting goods sales experience serving all levels of the sporting goods trade.

“Comp-Tac was in search of a professional team, with high standards to continue to bring our products into the market with more of a hands-on approach”, stated Bill Babboni, High Speed Gear and Comp-Tac Holsters, Chief Operating Officer. “Through a series of meetings and exchanges, we know we have found that with the Murski Breeding Sales team!”

Comp-Tac Holsters® is excited to begin a new valued partnership with the Murski Breeding Sales team as the company continues produce quality products for those who rely on them most.