FirstSpear TV

Military Products to Exhibit at SHOT Show

January 12th, 2022

Pinehurst, NC – Military Products, an American Manufacturer of Military Grade Tactical Products under TAC Shield® and supplier of Quality Shooting Gear under SPORT RIDGE®, is pleased to announce our new products categories and exciting new offerings will debut in the Main Hall booth #14427.

“We always enjoy exhibiting at the SHOT Show while getting to see our customers and old friends. With our exciting new products and greatly expanded booth, we expect to have a very productive and rewarding show” says David Nau, Owner.

Tac Shield® will feature its RZR™ MOLLE Line of a lightweight, rugged, streamlined family of Pouches, Plate Carriers, Gun and Rigger belts, plus the new 2n1 Warrior Slings that have Push-button QD® swivels.  

Sport Ridge® is displaying its line of Sight-In Targets that are feature-rich for Precision Rifle, AR-15, and Reflex Sight optics, plus a whole new line of reactive targets. Sport Ridge® expanded its firearm care family of hard case cleaning kits to include a 21-piece universal pistol and AR kits with a 73 inch-pound torque ratchet.  

Nau says attendees will meet face-to-face with the team and discuss opportunities to enhance their retail merchandising and profitable offerings that will drive 2022 retail success!

Made By Proud Americans, TAC SHIELD® products ensure that our warriors, sworn officers, and private professionals have the finest tactical nylon gear for the world’s harshest conditions. We use MIL-SPEC materials and American manufacturing to ensure top quality. All products are backed with a lifetime warranty! Military Products Inc. brands also include SPORT RIDGE® products designed for shooters that demand “RUGGED PERFORMANCE” while in the field. 

Shot Show Booth: 14427

TAC SHIELD New Products  www.tacshield.com

SPORT RIDGE New Products  www.sportridge.com

Schedule an appointment forms.gle/uzvAHYXG2VnQ77vp7

 

Magpul Announces Hunter American Stock, STANAG – Ruger American Short Action and STANAG Magazine Well

January 12th, 2022

This version of the Hunter stock is compatible with Ruger American Predator & Ranch rifle models equipped with an AR magazine compatible stock from the factory and barrel profiles up to a medium palma and Ruger American rifles chambered in any caliber that are currently fed out of a STANAG magazine in the current OEM stock.

Features:
•Bolt Action Magazine Well – Hunter American, STANAG included for reliable detachable box magazine compatibility
•Reinforced polymer construction with Type III Hard anodized, machine finished cast aluminum bedding block for strength and durability
•High strength recoil lugs
•Adjustable LOP from 13.0″ – 15.0″ with included 0.50″ spacers
•Optional cheek riser kit to adjust cheek weld (stock comes pre-fitted with 0.25″ riser)
•M-LOK compatible for additional accessories

Offered in Black, FDE, OD Green and Grey.

www.Magpul.com

Armasight Is Back

January 12th, 2022

For Immediate Release – Northbrook IL – Armasight® , Trailblazer and Category Leader in Thermal and Night Vision, will officially launch the brand under new ownership and leadership at SHOT Show 2022. Armasight returns to the market in full force with a number of products Proudly Designed & Built in the USA with U.S. and global components, several strategic alliances with key industry players, and exclusive distribution arrangements with The Third Bull & Co. and USIQ, Inc.

Founded in 2011, Armasight was acquired in 2016 and operated by FLIR through the end of 2019, when it ceased operations. In June of 2020, the Armasight brand and intellectual property was acquired and added to the Ecentria portfolio. Armasight will continue the tradition of quality and innovation   in developing and manufacturing products for Military, Law Enforcement, Search & Rescue, Hunting, and Serious Outdoor Recreation.  

Dmitry Rocklin, an industry veteran of over twenty five years, and co-founder and President of Armasight when it was originally founded in 2011, has joined the new company as Head of Product. Armasight has manufacturing, assembly, and product service facilities located in the United States, and leverages numerous aspects of Ecentria’s Platform in its go-to-market strategy.

“Armasight is an excellent fit with Ecentria,” commented Mark Levitin, CEO of Ecentria. “The addition of Armasight’s product development acumen and manufacturing expertise to OpticsPlanet, The Third Bull & Co. and USIQ’s penetration into Consumer, Commercial, and Government channels is the realization of Ecentria’s vision and mission to be Purveyors of Gear™ for those who play, work, and serve with passion.” 

Armasight will showcase multiple new products at SHOT Show 2022 and welcomes the opportunity to meet with Dealers, Government Agencies, and other Armasight partners. The Third Bull & Co. has assumed  exclusive commercial distribution rights for the civilian market, while USIQ, Inc. is the exclusive distributor to US and Foreign Militaries and Government Agencies.  

Come visit Armasight at SHOT Show 2022 in Booth #72349.  

To learn more about Armasight, visit the website at www.Armasight.com

For commercial sales and distribution inquiries, please contact The Third Bull & Co. at www.ThirdBull.com

For domestic or international government sales, please contact USIQ at www.USIQ.com

Adam Thrower Named New Business Development Account Manager at Spiritus Systems

January 12th, 2022

Spiritus Systems has welcomed Adam Thrower to their business development team as the new Business Development Account Manager. Adam has a long background in law enforcement as a uniform Officer/Deputy, and as an investigator for both a county Sheriff’s Office and as a Task Force Agent for the Federal Bureau of Investigation.

Adam brings a wealth of experience to the Spiritus Systems team as both a long-time end user of tactical nylon products and a feedback resource to the company for product development.

Statement from Zane Vogel, CEO of Spiritus Systems:

“Our mission at Spiritus Systems has always been to provide forward-thinking, end-user-focused equipment for professionals, and to offer that professional-grade equipment to everyone. Our Government Sales Team has a huge part to play in the success of that mission and we are excited to welcome Adam Thrower to the team. We deeply believe there’s no one better suited to understand the needs of our customers than someone who has walked in their shoes, a theme reaching throughout every facet of the company. Adam’s experience and perspective makes him a perfect fit and will further strengthen our relationships within the professional sector while further spreading the word of who we are and what we believe in.”

At Spiritus Systems, Adam will step into a role where he can continue to strengthen the company’s existing relationships with both law enforcement and military customers, as well as forge new avenues of distribution and access to Spiritus Systems equipment for the professional end user. His intimate knowledge of the product line and first-hand experience as a practitioner of tactical law enforcement will be a huge asset to both the company and customer. As the Spiritus Systems product line continues to grow and develop, our procurement vehicles and product access points will diversify as well. Adam serves as a key player in this process and can reached for opportunities via the contact info below, or in person at the upcoming SHOT show (Booth 31102) in Las Vegas, Nevada, Jan 18-22, 2021.

Email: athrower@spiritussystems.com

 

SureFire at 2022 NSSF SHOT Show

January 12th, 2022

Fountain Valley, CA—SureFire, LLC will be attending the 2022 NSSF SHOT Show in Las Vegas with a new booth configuration with the goal to mitigate potential employee exposure to illness. This year the booth will not have product or employees on the public floor and instead will consist of meeting rooms that are booked by appointment only. With the safety protocols we’ve implemented throughout 2020 and 2021, SureFire has maintained full manufacturing capacity, and we will continue to honor our commitment to our customers by having products available when they need them.

-For Sales meeting requests, contact Garin Lee garin@surefire.com
-For Marketing meeting requests, contact Andrew Wright awright@surefire.com
-For Military Sales meeting requests, contact militarysales@surefire.com
-For International Sales meeting requests, Guenter Schrotzhammer gschrotzhammer@surefire.com

Press Contact: Joe Corpuz JCorpuz@surefire.com

 

Introducing the C1 Max from Badger Ordnance

January 12th, 2022

The C1 Max is the latest edition to our Condition One Modular Mount lineup. The C1 Max was designed ground up with the precision rifle shooter in mind. Borrowing from and blending our Max 50 Scope Ring and C1 Modular Mount designs, the C1 Max has 1” wide, six screw ring caps for increased coverage and clamp force on your optic.

The C1 Max also uses a low profile hardened steel clamp foot and four machined #10 crossbolts with low-pro T20 heads to ensure your mount stays put under the harshest recoil and conditions. The C1 Max has no forward cantilever for those who find cantilevered designs difficult to achieve eye relief with some optic and short action rail combos.

The C1 Max is compatible with most of the full line of C1 accessories and attachments (there are specific ARC and ACD models for C1 Max) and offers the full range of modularity and customization the Condition One Modular Mounts are known for.

Currently offered in 34mm, 35mm, and 36mm with heights of 1.30” and 1.54” tall with 0 and 20 MOA variants for all.

www.badgerordnance.com

A New Breed Is Born: Browe Introduces A New Rugged Tactical Mini Red Dot Sight

January 12th, 2022

CLINTON TOWNSHIP, Michigan (Jan 1, 2022) – BROWE, Inc. manufacturer of premium quality optical systems for military, law enforcement, hunting and shooting sports has set a new standard in quality, performance, and functionality with the introduction of its new BROWE Micro Reflex (BMR).

“The SOPMOD Program at Crane Division, Naval Surface Warfare Center (NSWC Crane) set the design standard for the mini red dot (MRD) sights that sought for a new MRD with improved ruggedness, positive adjustment clicks, easier battery change, on/off switch, control of illumination, and waterproof design,” said Brian Browe, president of BROWE, Inc. “The BROWE Micro Reflex meets all SOF Combat Requirements. The rugged design, positive adjustment clicks, battery installation, on/off switch, control of illumination, and the waterproof design has the tactical advantages over of the optics currently on the market. Also, with the trend of optic ready pistols the BMR will give users a significant edge over traditional iron sights.”

Features of BROWE Micro Reflex

• RUGGED DESIGN
• BRIGHTNESS CONTROL
• EASIER BATTERY CHANGE
• LOW PROFILE DESIGN
• POSITIVE CLICK ADJUSTERS
• WATERPROOF
• ON/OFF SWITCH
• DOCTER FOOTPRINT
• Reticle: 3 MOA Dot

The BROWE Micro Reflex (BMR) is a rugged Tactical Mini Red Dot Sight with large field of view and a 3.0 MOA dot reticle. The BMR is a reflex style optic that was developed for use on pistols, rifles, carbines, and shotguns to provide simple and quick target acquisition for close quarter situations. Precision machined, aircraft grade, 6061-T6 aluminum housing and finished in a matte black hard anodization ensures a lifetime of reliable service. The advanced lens coating and electronic LED combination produces a crisp red dot for target contrast regardless of your lighting conditions. The BMR is IXP-7 rated and is fully sealed and nitrogen-purged to prevent fogging. The digital brightness control is designed with 8 brightness setting. The BMR is powered by a side-loading CR1632 battery and features positive clicks adjustment at 1 MOA per click. Mounting Base Interface uses the common DOCTER® Footprint and low-profile design that co-witnesses with most suppressor height iron sights and is compatible with most optics ready pistol systems. When you require a SIMPLE, INTUITIVE, and EFFECTIVE mini red dot, the BROWE Micro Reflex is the tactical answer you have been waiting for.

www.browe-inc.com

Amer Sports Develops its Brand Portfolio – Divests Suunto to Liesheng

January 12th, 2022

Amer Sports and Liesheng ? a leading Chinese technology company focusing on the smart & sport wearables electronics segment ? have agreed on a transaction in which Amer Sports divests Suunto to Liesheng.   

Amer Sports’ strategy is to focus on developing internationally recognized sporting-goods brands within the lifestyle, apparel, and footwear segments, shifting more business to D2C (direct-to-consumer) channels, as well as enhancing its presence in large markets such as China and the US. 

“We see tremendous potential with all of our brands. Suunto, as a manufacturer of world-renowned sport watches, dive computers and precision instruments, is not in the core focus of Amer Sports. After a careful review, we have concluded that an owner such as Liesheng, with its foundation in technology and R&D, is desired to unlock the full potential of Suunto. We believe that this transaction is a good fit for all parties,” says Michael Hauge Sørensen, Chief Operating Officer of Amer Sports. 

Founded in Guangdong, China in 2015, Liesheng is an innovative global consumer-electronics company with its  products being sold in more than 100 countries around the world, and serving tens of millions of users. It is ranked top globally in the wireless audio field and has successfully developed the consumer electronics brand Haylou. Liesheng has also continued to explore consumer healthcare, IOT and big data.  

With innovation at its core, Liesheng obtained the national high-tech enterprise certification in China in 2017. It has an extensive R&D team in which some 60% of its employees operate. Liesheng’s annual investment in R&D also far exceeds the industry average. 

“The acquisition of Suunto is an important part of our growth strategy, and we see great synergies between the two companies. As a global consumer-electronics company, Liesheng offers Suunto unique technological advantages in product development, centralized sourcing, and access to wider international markets, especially in Asia. For Liesheng, Suunto offers access to new markets and product categories, in addition to Suunto’s strong brand heritage,” says Ma Hao, Chairman of Liesheng. 

Liesheng has indicated that Suunto will continue to run its operations from Vantaa, Finland and Suunto’s brand, products, services, business relations and employee statuses will remain unchanged after the transaction.  

“Suunto has developed into an iconic global brand in outdoor sports and adventure under the ownership of Amer Sports. I’m excited to start the next phase of our journey and join forces with Liesheng. Our operations complement each other well, with no overlapping products and markets. Having a focused and successful wearables-industry player as Suunto’s owner will help power Suunto’s growth and broaden our shoulders in innovating fit-for-purpose products for outdoor adventures,” says Heikki Norta, CEO and Brand President of Suunto. 

The closing of the transaction is subject to authority and other required approvals and fulfillment of certain commercial conditions. The parties have agreed not to disclose the transaction details. The transaction is expected to close in the first half of 2022. 

Rothschild & Co acted as financial advisor and Avance as legal advisor to Amer Sports.