Company
SureFire’s industry-leading innovation has been guided by the pursuit of cutting-edge solutions to high-stakes problems for more than 40 years, and we’ve refused to compromise. We strive to continuously expand our business, product line, workforce and expertise to preserve our place as the premier manufacturer of these cutting-edge products. We nurture this culture of excellence in everything we do and covet those with the same mindset and goals. SureFire, LLC is an Equal Opportunity Employer, M/F/D/V.
Summary
The Public Relations Specialist is responsible for all public relations efforts, including managing media relations, firearms instructor relations, social media and efforts to drive media coverage that maintains a favorable public image of the company. The Public Relations Specialist produces press releases and decides how to best utilize available resources to maximize publicity for the company. Additional responsibilities include assistance with a wide range of programs for print, broadcast and digital publications, including developing PR strategy, and creating and implementing media projects.
Essential Duties and Responsibilities
-Develop and implement PR strategy that increases overall positive outlook, brand awareness and sales of SureFire.
-Maintain and develop media relations to facilitate brand and product coverage via print, digital and broadcast mediums.
-Write, distribute and follow-up all press releases and outgoing company communications for the media while maintaining a consistent brand message.
-Monitor, post, and analyze all SureFire social media channels to build an engaged community of followers and enhance brand interaction. This includes responding to queries and comments in a timely manner.
-Maintain and develop relationships with key influencers such as firearms instructors to ensure SureFire brand exposure in the proper market segments.
-Coordinate media events to support the marketing plan. This includes cradle-to-grave event planning, managing the list of attendees, and establishing goals as a measure of success.
-Lead VIP tours of the SureFire corporate headquarters and tell the SureFire story, conduct product demos as needed or required.
-Maintain comprehensive product and company knowledge including but not limited to the entire line of SureFire products and related accessories.
-Represent the brand at tradeshows and events SureFire attends by meeting with media to establish rapport in order to maximize exposure of the SureFire at each event.
-Manage product sponsorship for charity, public service, professional sponsorships, and industry events, while searching for new opportunities.
-Maintain good attendance and punctuality.
-Maintain a positive and respectful attitude; cooperate with co-workers, management, internal and external customers, as applicable. -Report any incidents of harassment to your Supervisor, Manager or Human Resources Manager.
-Work safely at all times and report any unsafe conditions or injuries to your Supervisor or Manager immediately.
-Other duties, as assigned by supervision or management.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
§ Oral Communication – Must exhibit exceptional communication and social skills to effectively and professionally communicate and represent the brand. Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates public speaking and presentation skills.
§ Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information.
§ Social Media – Have a strong knowledge of commonly used concepts, practices and procedures within the field, including latest social media trends.
§ Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
§ Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
§ Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback.
§ Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
§ Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
§ Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
§ Initiative – Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Asks for and offers help when needed.
§ Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
§ Diversity – Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment.
§ Ethics – Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
§ Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions; Follows through on commitments.
§ Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
§ Attendance/Punctuality – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
§ Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Knowledge of firearms and/or military background highly desirable
Education
Bachelor’s Degree in Communications, Marketing or Public Relations and/or up to 4 years relevant work experience.
Job Type
Full-Time Non Exempt
Location
Fountain Valley, CA
Send your application email to: jobs@surefire.com
