Renée Sippel-Baker echoed Gleason’s sentiment in saying, “We are actually a human resources company that happens to make great backpacks. It’s the people here that make the difference, and together, we make a difference for our customers, and that’s not going to change.”
In the spirit of meeting the company’s growing needs, Gleason and Sippel-Baker will remain complete owners and oversee the company’s strategic vision. Alex Kutches, the long-time VP of Sales and Marketing, will assume the role of President and will work closely with the Board and the rest of the Executive Team to implement the Board’s strategic direction and execute the annual plan.
Alex Kutches shared, “We have an excellent team here at MYSTERY RANCH. This team has successfully accomplished our original set of strategic objectives, and we have our sights set on sharing our brand promise with more people across the globe in our core businesses of Outdoor, Military, Hunting, and Fire.”
The new organizational structure will include Bob Freeman as VP Product and Operations and Steve Fink as the VP of Finance. Ben Nobel was recently promoted to Director of Sales for North America’s Outdoor and Hunting business channels.
“What a long, strange trip it’s been.”
~ Jerry Garcia and Dana Gleason
