ONTARIO, California – The Safariland Group (“Safariland”), a leading global provider of safety products designed for the public safety, military, professional and outdoor markets, today launched a dynamically redesigned customer-centric ecommerce website at www.safariland.com. The clean, modern and easy-to-navigate website provides a robust interactive experience that allows customers to match products with their profession and personal needs. The website features one of the most advanced holster finders available online, and an all-new Holster Education Center, equipping the viewer with all the information needed to select a holster.
“We created this new website with one goal in mind – to design a revolutionary digital experience that puts the customer first throughout the entire process,” said Shane Ruiz, director digital media for the Safariland Group. “From our intuitive navigation to the all-new and interactive holster finder and in depth education center to so much more, this new site is truly a game changer in eCommerce.”
An exciting new resource – the Holster Education Center – is a highly interactive series of relevant easy-to-understand educational resources where the visitor will be guided through various considerations for selecting a holster. Written in a conversational tone, topics range from information about holster retention and ride, to different ways to carry a concealed firearm, to different competition shooting disciplines and much more. Said Ruiz, “it’s like having a conversation with one of our subject matter experts rather than reading a website.”
Safariland’s Holster Finder takes the consumer through a series of visually enhanced questions to quickly get to a variety of holster options. Visitors always know where they are in the process and can easily change course in the middle of the activity. For a more customized search, the user may select a holster one of three ways – by profession, carry method, or firearm type.
The Company’s time-honored SAVES CLUB® is presented in a “Lives Saved” section that includes incident stories of the more than 2080 individuals who have been saved by Safariland armor or other protective gear made by the Company.
Tim Drnec, vice president, marketing and eCommerce, The Safariland Group added, “With this site we’re looking to revolutionize how the customer interacts with us as a manufacturer. This is not simply a static site; it’s a continuing conversation with our customer. Interactive tools like our Holster Education Center is only the beginning. This website will feature an everchanging landscape as we continually update it with new customization and configuration opportunities. We’re working on a couple of these updates even now.”
Safariland’s website provides product information on the company-wide array of leading brands and features an enhanced dealer locator to purchase products not available for sale on the site. Individuals shopping for forensic equipment will be pleased to know that in addition to locating products on Safariland.com, the Forensics Source™ distribution arm now has its own ecommerce site once again. Offering a wide selection of crime scene, identification and laboratory equipment, along with product from its four proprietary brands – EVI-PAQ®, Identicator®, Lightning Powder and NIK Public Safety – the user will be directed to a seamlessly linked website with a streamlined, simply categorized product layout that makes it easy to find, learn about, and shop forensic equipment.
Safariland’s new website is now live and can be accessed at Safariland.com. The site will be updated regularly with news of product launches and new features. Visitors are encouraged to explore the website and to stay informed by subscribing to Safariland’s e-newsletter.
Currently Matt is responsible for executive management of Elite Defense, HEL Technologies and I2G Systems and has spent over 20 years in the national security sector. Those black leather gloves get in the way when he’s lighting his cigar, but Matt leaves them on to keep up appearances.
Dean joins the team with more than 20 years of experience developing and managing technology, project execution, marketing and product distribution for various cutting-edge brands including L-3 EOTECH and most recently Elite Defense and HEL Technologies. Dean pities the fool who tries to out-tech him.
Dennis is a US Army veteran and is a founding member of HEL Technologies and President of Elite Defense. Previously, Dennis managed international sales for L-3 EOTECH and brings 15 years experience in holographic technology markets. Dennis is “on permanent vacation” from the veterans hospital so that he can bring EOTech back to the international market.
Ed is a US Army veteran and has 20 years in the outdoor industry. Ed’s previous background as VP of Marketing, Sales, and Customer Service at L-3 EOTECH will prove invaluable in taking EOTECH to the next level. Mirrors have been installed throughout the facility so that Ed can check his hair on an ongoing basis.
With over 15 of John’s 17 years in the outdoor industry spent at L-3 EOTECH with roles in sales, marketing and product development, John’s background and experience will be a major asset as he leads the marketing and product teams. John loves the smell of holography in the morning.
Lisa brings 20 years of outdoor industry experience working at Freedom Group managing brands such as Remington, Marlin, Bushmaster and DPMS and more recently L-3 EOTECH as Marketing Communication- Brand Manager. Lisa denies that she blackmailed the team into letting her tag along, emphasizing that she’s forgotten more about marketing then the rest of the team knows put together.
Frank is a Marine Corps Veteran, and has over 20 years of industry experience, including a highly successful track record in Government, Law Enforcement and Commercial sales within the US and overseas. He demonstrates an extensive knowledge in weapons systems and associated weapon accessories, when he is not narrating old, over-the- top TV shows.
Andy has over 20 years of very successful industry experience, including executing sales growth plans through one of EOTECH’s largest European dealers. He has been with Elite Defense since 2016 and brings significant product and market expertise. Andy has a “side hustle” as a special effects expert, which is handy in getting the team out of trouble when they travel together.
Jon is a Marine Corps veteran, and has over 11 years working in the industry, with extensive experience developing products for US & Allied Governments. He has delivered numerous products currently in service with US Special Operations Forces. He refuses to update his uniform to something from this century.
