FENTON, Mo. (March 16, 2026) – FirstSpear®, the industry leader in load-bearing technology and personal protective equipment, has entered into an exclusive, ten-year license with Recon K9® LLC (“Recon K9”). Under this agreement, FirstSpear will assume responsibility for the sales, marketing, manufacturing, distribution, and logistics of the Recon K9 brand, effectively integrating Recon K9’s operations into FirstSpear’s infrastructure.
This strategic agreement grants FirstSpear exclusive use of all intellectual property owned or developed by Recon K9, including trademarks, product designs, internet domains, and social media accounts.
By leveraging FirstSpear’s market presence and established manufacturing and distribution capabilities, the partnership ensures that Recon K9 products will be manufactured and delivered with the quality and professionalism expected from FirstSpear. Additionally, FirstSpear will manage all warehousing, order fulfillment, and e-commerce operations, streamlining the customer experience.
“In the SOF community, the K9 is not merely an asset; they are a fellow operator,” said Jon Laplume, FirstSpear co-founder and vice president of SOF Strategy and Product Development. “Our integration of Recon K9 is forged in the spirit of Canes Belli, the Dogs of War. By applying FirstSpear’s material science and manufacturing precision to these products, we are making a strategic commitment to the safety and lethality of the entire team, ensuring that when the dogs of war are let slip, they are equipped to win.”
As part of the transition, Recon K9 founder Jason Watson will join the FirstSpear team. Watson will continue to drive the brand’s vision, including participating in product research and development, attending trade shows, and conducting customer visits.
The transition of functional responsibility, including the website, marketing, and inventory management, is scheduled to take place within 30 to 60 days.
About FirstSpear
Founded in 2010, FirstSpear® equips elite military and law enforcement professionals with uncompromising equipment for those bound for “The X.” Guided by its “Built for The X™” ethos, FirstSpear produces lightweight, mission-focused equipment engineered for the most demanding operational environments.
About Recon K9
Recon K9 is the premier global provider of mission-specific tactical gear for military, law enforcement, and federal agency working dogs. Born from the direct requirements of U.S. Army Special Operations Command (USASOC), Recon K9 delivers “excuse-free” equipment designed to enhance the lethality and survivability of the K9 team.
