SPRING, TX (Jan. 13, 2025) — The excitement is building as the 2025 SHOT Show approaches, and there’s one booth you won’t want to miss: WATCHTOWER Firearms. WATCHTOWER Firearms is set to make waves in Las Vegas this January as a veteran-owned company dedicated to revolutionizing the firearms landscape through innovation, precision, and unwavering customer satisfaction. This year, they’re bringing along an impressive lineup of Ambassadors who are ready to share their passion for firearms.
These representatives bring unique backgrounds and experiences that resonate with firearms enthusiasts everywhere. From daring missions to engaging social media content, they reflect what it means to be passionate about firearms and community engagement. Get ready for an exciting opportunity to connect with Nick Carriker, Mark Dambrosio, Victor Marx, Nick “Pew View” Johnson, LTC Allen B. West, and Sheriff Lamb as they share their stories and insights from booth #72226!
Mark Dambrosio embodies the spirit of adventure. A dedicated outdoorsman, he enlisted in the Marine Corps at 22, honing his skills for nearly a decade within elite recon and sniper communities. From 2012 to 2016, Mark served as chief instructor for Mountain Scout Sniper and Mountain Survival courses. His teachings blend military precision with practical survival techniques aimed at equipping others to thrive in nature. Today, he runs International Mountain Survival. Here, individuals can learn vital shooting and hunting skills while embracing expert backcountry instruction.
In addition to his outdoor endeavors, Mark has ventured into winemaking. The Woodsman Selection winery offers unique wine bottles designed to inspire outdoor activities like archery and fishing. When not immersed in his passions or teaching others, you’ll find him enjoying quality time with his young son, Max. Don’t miss your chance to connect with Mark at the WATCHTOWER booth on Tuesday, January 21, at 11:00 AM.
Matt Carriker, famously known as “Demo Ranch,” has carved out a prominent niche in the online world. With over 17 million subscribers across his three YouTube channels—Demolition Ranch, Vet Ranch, and his personal vlog—he’s captured the hearts of millions. Carriker’s content is a mix of humor and education. From testing firearms to providing insights into veterinary care, he brings unique perspectives that keep viewers engaged. His passion for animals shines through on Vet Ranch, where he shares heartwarming stories about rescuing pets in need.
Beyond YouTube fame, Matt balances life as a small business owner with running a family vet clinic. This dual role not only showcases his diverse skill set but also emphasizes his commitment to both entertainment and animal welfare. In 2017, Carriker took another leap by starring in the movie Strain 100—a testament to how far he’s come from just making videos at home. Don’t miss your opportunity to meet Matt in person at the WATCHTOWER booth #72226 on January 21st at 1 PM.
Victor Marx is a remarkable figure, often referred to as the “fastest gun disarmer in the world.” His journey has taken him from a troubled childhood to becoming an inspiring author, filmmaker, and motivational speaker. As a former Marine, he turned his life around by serving in some of the most challenging environments. He participated in crucial missions across Iraq and Syria, where he played a vital role in rescuing women and children from ISIS-controlled territories.
Beyond his military exploits, Victor founded All Things Possible Ministries, which reflects his relentless commitment to making a difference. He also contributes to Turning Point USA Faith. With expertise that extends into mixed martial arts and firearms training—he holds seven black belts—Victor dedicates himself to combating human trafficking domestically while offering hope globally. Don’t miss your chance to meet him at the WATCHTOWER Firearms booth #72226 on January 22 at 11:00 AM.
Nick “Pew View” Johnson’s journey into the world of firearms began on a farm in northern Iowa. There, among the fields and open skies, he developed a passion for shooting and hunting at an early age. He had his first .22 revolver and a 16-gauge shotgun by eight years old. Winning his first skeet shooting competition at fourteen proved that talent runs deep. At fifteen, Nick discovered trick shooting and has made quite a name for himself since then. In 2018, he took to social media with his unique approach to marksmanship. His unorthodox style captivated audiences, leading him to amass over one million followers on TikTok.
Now, Nick combines his love for firearms with entertainment. He tests guns, wins competitions, and records TV shows and commercials—all while supporting his family along the way. Fans can catch him live at the WATCHTOWER booth on January 22 at 11:00 AM.
LTC Allen West embodies dedication and service. With 22 years in the U.S. Army, he earned numerous accolades for his bravery and leadership, including a Bronze Star. His military career didn’t just end with retirement. He transitioned into politics, representing Florida’s 22nd District in Congress from 2010 to 2012. His commitment to constitutional values continues as he takes on roles like Chair of the Dallas County Republican Party. Beyond politics, LTC West shares insights through media appearances on platforms such as Real America’s Voice and Victory News. His influence extends further through his written works that explore themes of faith, freedom, and resilience.
As a speaker for Young America’s Foundation and other organizations, he inspires countless individuals to actively advocate for their rights. On January 23 at 11 a.m., you can meet him at the WATCHTOWER booth.
Sheriff Lamb’s journey in law enforcement began with the Salt River Pima-Maricopa Indian Community. There, he quickly moved up the ranks to become a Detective in the Gang Enforcement Unit. His career continued to flourish at the Pinal County Sheriff’s Office. Recognized for his commitment and capability, Lamb earned respect from colleagues and community members alike. In 2017, he became elected Sheriff of Pinal County. This region is critical during times of crisis, especially concerning border security issues linked to illegal immigration.
Lamb confronts challenges head-on as cartels exploit routes like “Smuggler’s Highway.” His department plays a vital role as a barrier against human smuggling and fentanyl trafficking.
Recently, he joined FAIR as an advisor focused on enhancing collaboration between local agencies. He aims to provide essential resources for tackling these pressing concerns effectively. Catch him at the WATCHTOWER booth #72226 on Wednesday, January 23 at 1:00
The countdown is on for the 2025 SHOT Show, a premier event for firearms enthusiasts. This year promises something special at booth #72226. Mark your calendar: January 21, 22, and 23 at 11 AM and 1 PM are days you won’t want to miss at WATCHTOWER Firearms’ booth #72226.
